Millions of people enjoy Starbucks
The company expects VIA to contribute $100 million in sales this year and eventually ring up $1 billion per year around the globe, where instant coffee is often a preferred way for consumers to get their daily caffeine fix.
Before you dive into your next cup o' joe (instant or not), check out what Motley Fool Stock Advisor associate advisor Andy Cross has to say about VIA and why it's an important part to Starbucks' global growth strategy. Watch the video here:
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