August 3, 2010
During last month's San Diego Comic-Con, Hasbro (NYSE: HAS ) Chief Marketing Officer John Frascotti generously lent his time to talk about the toy maker's major brands. In this video, he talks about the Marvel Universe:
Marvel's strategy to maximize revenue from its superhero movies is an exercise in timing. The better the timing, the more profit for parent company Disney (NYSE: DIS ) and studio partners Paramount, Sony (NYSE: SNE ) , and News Corp.'s (Nasdaq: NWS ) Twentieth Century Fox.
But that's at the box office. At the register, Hasbro helps by imagining and then releasing toys and action figures to coincide with the studio's flicks. Next up? Thor, due next May, and Captain America, due next July.
Frascotti talks about Hasbro's plans to keep supporting the Mighty Marvel Licensing Machine with future products. A new contract will keep these two working together till at least 2017.