Hasbro Close-Up: Star Wars

During last month’s San Diego Comic-Con, Hasbro (NYSE: HAS  ) Chief Marketing Officer John Frascotti generously gave his time to talk on camera about the toy maker’s major brands. In this video, he talks about Star Wars.

Star Wars has been a signature toy brand for Hasbro long enough that investors may not remember that it was Kenner Products that first produced Star Wars action figures in 1977. Hasbro acquired Kenner along with Tonka in 1991.

In the years since, Hasbro has created toys in support of the newer Star Wars films and characters. Like its partnership with Disney’s (NYSE: DIS  ) Marvel Entertainment, the Lucasfilm relationship is a profitable one for the toy maker. That’s why Frascotti talks up the forthcoming season of Star Wars: The Clone Wars.

And don’t miss the end, where Frascotti shares a tidbit about how important collectors are to Hasbro’s Star Wars business.

Disney and Hasbro are Motley Fool Stock Advisor selections. Disney is also a Motley Fool Inside Value pick. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Disney at the time of publication. Check out Tim's portfolio holdings and Foolish writings. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy uses the Force wisely.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1256449, ~/Articles/ArticleHandler.aspx, 10/23/2014 6:33:50 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement