During last month’s San Diego Comic-Con, Hasbro (NYSE: HAS ) Chief Marketing Officer John Frascotti generously gave his time to talk on camera about the toy maker’s major brands. In this video, he talks about Star Wars.
Star Wars has been a signature toy brand for Hasbro long enough that investors may not remember that it was Kenner Products that first produced Star Wars action figures in 1977. Hasbro acquired Kenner along with Tonka in 1991.
In the years since, Hasbro has created toys in support of the newer Star Wars films and characters. Like its partnership with Disney’s (NYSE: DIS ) Marvel Entertainment, the Lucasfilm relationship is a profitable one for the toy maker. That’s why Frascotti talks up the forthcoming season of Star Wars: The Clone Wars.
And don’t miss the end, where Frascotti shares a tidbit about how important collectors are to Hasbro’s Star Wars business.