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Ford Might Be Cheaper Than You Think

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Here's why Ford (NYSE: F  ) may be cheaper than you think.

In the daily noise machine of CNBC, analyst estimates, and quarterly announcements, investors are inundated with talking heads obsessing over earnings-per-share figures.

This is the primary metric we use to mark corporate progress. Earnings, or net income, are also the basis for the price-to-earnings ratio, the most popular way of measuring how cheap or expensive a stock is.

Unfortunately, "earnings" figures don't always give you the full picture.

Let me explain
Reported earnings are an accounting construction that may or may not accurately reflect a company's true earnings power. Free cash flow -- the amount of cash a company earns on its operations minus what it spends on them -- is another, oftentimes more accurate metric that can help you identify cheap stocks.

Better still, it's one that other investors frequently overlook. That means investors like us who peek at free cash flow can gain a significant advantage in the market.

How Ford stacks up
If Ford tends to generate more free cash flow than net income, there's a good chance earnings-per-share figures understate its profitability and overstate its price tag. Conversely, if Ford consistently generates less free cash flow than net income, it may be less profitable and more expensive than it appears.

This graph compares Ford's historical net income to free cash flow. (I omitted various gains and charges such as tax deferrals, restructurings, and benefits related to stock options.)

anImage

Source: Capital IQ, a division of Standard & Poor's, and author's calculations.

Source: Capital IQ, a division of Standard & Poor's, and author's calculations.

As you can see, Ford has a tendency to produce more free cash flow than net income.

This means that the standard price-to-earnings multiple investors use to judge companies may overstate its price tag.

Let's examine Ford alongside some of its peers for additional context:

Company

Price-to-Earnings Ratio

Price-to-Free-Cash-Flow Ratio

Enterprise-Value-to-Free-Cash-Flow Ratio

Ford

7.0

4.5

12.2

Toyota (NYSE: TM  )

N/A

N/A

N/A

Honda (NYSE: HMC  )

9.4

2.4

2.6

Harley Davidson (NYSE: HOG  )

51.9

6.5

11.9

Ford's free cash flow multiple is considerably less expensive than its earnings multiple. Although we see in the table above that this is not unusual for its industry (Toyota, which showed losses in both net income and free cash flow over the past 12 months being the exception), Ford is the only member that has consistently generated more free cash flow than net income. Of course, such low multiples may be partially due to the company's large debt obligations -- the multiple rises considerably in the final column, which takes debt into account.

Still, Ford's outsized cash-generating ability means it may be much cheaper than investors realize.

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Ilan Moscovitz doesn't own shares of any company mentioned. Ford is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 03, 2010, at 4:03 PM, Damntough wrote:

    There is no way an outsider can know this but Ford is very effectively managing its costs. I had to get the President’s approval to spend a very little amount of money. You would think I would be angry about this process but the truth is I am glad we have these controls at this time. We should see huge profits again when the third quarter is reported. I am very proud to be an employee. We have the best management in the business.

  • Report this Comment On September 03, 2010, at 4:32 PM, elramone wrote:

    Are you on crack cocaine? Just look at the graph you Ford engineering fool. If you cant see the picture in front of your face, that stands to reason your still there. Im sure you are proud. Im proud your there too, and for being the best in the business, once you have lost billions, its not really hard to marginalize that. Keep in mind you had...had...13-14 billion a month thru the till and could not make one red, blue, green, nor organe nickel from it. Really good dude, you keep going to the Mullally rallys. Your right on track for another Ford promotion. For sure ..hang in there.

  • Report this Comment On September 03, 2010, at 4:44 PM, MelMac50 wrote:

    el-ram-one...

    Ford was quite handily the most profitable auto manufacturer in the world for the first six months of this year. What exactly is your concern as couched in the indecipherable rant above?

  • Report this Comment On September 03, 2010, at 7:38 PM, rbstrader wrote:

    Honestly, we are all quite foolish when we allow financial managers to drive the market using these fictitious meaures they like to throw around. PE ratios (as noted in the article) can be very msleading depending upon the business being measured and the strategy they are using to run the business. But, it is an EASY measure and you know we all like to accept those rather than assume things are a little mre complicated and do real research into the companies we invest in. Berkshire-Hathaway does the research and they don't need to rely on day trading (or rather pure speculation and gambling) to make money.

    The Ford story is actually quite simple to understand and is readily available in many news forms. they have substantiallly cut costs so that they can now compete with any car company in the world. (Proof is their profitability with historically low volumes in a weak economy.) And, they have a full line of competiitive PRODUCTS. The automotive industry is by-and-large a retail industry. So, product is everything. It needs to be new, appealing and of high value (quality/cost ratio.) Ford is doing that right now. The real trick is to see if they can continue to hold costs and generate competitive products. If you look into their pipeline, they seem to be giving it a good go. They are turning over thier product line every 18-24 months (new Fiesta, Focus, Edge and Explorer all due out in the next few months.) Elimination of the Mercury brand alone means not only cost savings but better product focus. And, if the economy improves at all over the next couple of years, they're going to make a lot of money. Also, they keep wittling away at their debt - which reduces borrowing costs and gives them more latitiude to invest in new product. So, I agree, the price is probably still a good value.

  • Report this Comment On September 04, 2010, at 3:36 PM, elramone wrote:

    I cant agree with you. The formula is more complicated than whats in their pipeline. They have effectively reduced their own customer base. They spun off Visteon for no apparent reason other than to follow in Delphi's footsteps, and they literally told their Visteon employees to feel free to buy any other manufacturer they supply? No other company I know of including paper cups has said such a thing, but regardless, one must look at what percentage of sales was North America, then what percentage of that was A-plan or employee purchases, cousins, brothers, friends, etc. They spent a LOT of money on banners that said emloyees are our number one asset. You went into dealerships and saw banners. All for what. It didnt mean a damn thing. They spun off manufacturing, threw out employees that had bought upwards of 15-20 vehicles thru their careers and joined a trend of companies that wanted to eliminate any risk or responsibility for retirements to their employees. This my friend is like a cancer that cant be cured. It can be treated to minimize or slow the growth, but they are ultimately a smaller company now and will struggle for years to come with the relative asset base, equipment and factories compared to the amount of sales they can reasonably expect. Just keep an eye on the P/E. They have done a great job trying to manipulate the media by leveraging cash that was really borrowed, but lets see how they survive long term based an a very reduced customer base. Europe was doing good, so that contributed to some of the profit, but to make it long term would take continued growth with market share. Tools are a bit pricey to hope that any particular launch breaks them apart. That really is Fords story. Almost broke saved by Escort, almost broke saved by taurus, almost broke saved by?? All along enjoying more of the truck market then anyone and now thats gone too. The japs have eclipsed them with pickup design and they try to fight back making better cup holders and plastic wood grain dashes. Sad. Had they not pissed half their employees off they would still enjoy many hundred thousands more with their North American customer base.

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