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Back in the day, my brothers and I engaged in epic battles, competing for the high score on Nintendo's (OTC: NTDOY.PK) original Super Mario Brothers. 25 years later, my parents tried to throw away the original console. My response: "Are you kidding me? I'll take it!"
Recently, Nintendo's shares have been getting the cold shoulder as well. To all those who have given up on the company, I say the same thing: "I'll take your shares!"
First, the bad news
While Sony's (NYSE: SNE ) PlayStation has historically duked it out with Microsoft's (Nasdaq: MSFT ) Xbox for providing the best software in the industry, Nintendo ceded the battle before it even began. Instead, Nintendo spends its time and money creating great hardware, like Wii remote controls that use accelerometers with infrared technology, and Wii Fit boards that monitor your every move.
It was alarming, then, when Nintendo announced that the release of their new 3DS would be delayed until March in the United States. This is especially disappointing because it will miss the holiday season, a crucial time for any company in this industry. As a result, Nintendo's stock has taken a hit, falling roughly 8% since the announcement.
3 reasons for being bullish
So why am I so giddy about the recent downturn? Here are three reasons:
- Yes, the delay of the 3DS stinks, but the delay has already been priced into the stock. Those waiting on the sidelines to jump into the stock won't pay for the recent delay.
- I would rather see a company wait and get the product right, than put it out on time and have it flop. No one wants their products ending up on a list of the "World's Greatest Product Flops."
- The 3DS will be the first gaming system to provide an at-home, 3-D experience for users -- and without the dorky glasses to boot! Reception to the product at the E3 Expo in California this year was excellent, giving us reason to believe this will be something special.
If you were a shareholder before the delay, just grin and bear it and know that, in the end, the 3DS will most likely be an enormous success. But if you've been waiting to get a piece of Nintendo's action, I can't think of a better time to jump in. Christmas or not, I believe the 3-D gaming system will be too attractive for today's video game players to pass up.
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