Recs

10

No Mas, MercadoLibre

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Close your eyes and picture a leaner, faster eBay (Nasdaq: EBAY  ) that's fluent in Spanish and Portuguese.

You're looking at MercadoLibre (Nasdaq: MELI  ) , aren't you?

MercadoLibre continues to follow in eBay's footsteps, down to having its financial payment platform carry it in its latest quarter.

Just as eBay's recent financial performance would be laughable without PayPal, MercadoLibre's third quarter would be ho-hum if not for its fast-growing MercadoPago platform.

Revenue climbed a mere 11% to $56 million, far short of the 23% top-line spurt to $62.3 million that investors were expecting. If it's any consolation -- and it's not, really -- MercadoLibre's revenue did grow at a 23% clip in local currency terms.

The good news is that things get better on the way down to the bottom line. Net income soared 91% to $0.43 a share, well ahead of the $0.31 a share that the pros were targeting. Sure, MercadoLibre's earnings were padded by a chunky one-time tax benefit, but earnings and margins still would have grown nicely without that.

The stock headed lower after last night's report, as the weak 11% top-line gain clearly disappointed investors. I mean, that's a sneeze away from the 10% that eBay rang up during the same three months. The big difference here is that eBay is only fetching 16 times next year's projected earnings. MercadoLibre is carrying a heavier multiple of 42.

MercadoLibre did serve as the marketplace for 10.4 million items successfully sold during the quarter, 30% more than last year. Unfortunately, the gross merchandise volume rose by only 12%, bogged down largely by currency translations. The number of transactions going through MercadoPago, on the other hand, soared by 120%.

Toiling away in volatile Latin American currencies will always lead to wild swings in dollar-based financial results. MercadoLibre's scintillating returns since the market bottomed out give it little room for error, at this point.

MercadoLibre's saving grace is that it's the only legitimate Latin American dot-com stock trading on a stateside exchange. QuePasa (OTC BB: QPSA.OB) isn't profitable. AOL's (NYSE: AOL  ) Latin American spinoff filed for bankruptcy liquidation five years ago. Brazil's Net Servicos de Comunicacao (Nasdaq: NETC  ) , Tele Norte (NYSE: TNE  ) , and Telecomunicacoes de Sao Paulo (NYSE: TSP  ) offer exposure to online connectivity, but they're not pure plays.

MercadoLibre owns the spotlight. As long as the currency fluctuations even out over time, it just has to make sure that this is as close as it gets to looking like eBay.

Are you buying any Latin American stocks these days? Share your buy or sell list in the comments box below.

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MercadoLibre and Net Servicos de Comunicacao are Motley Fool Rule Breakers selections. eBay is a Motley Fool Stock Advisor recommendation. Motley Fool Options has recommended a bull call spread position on eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.  

Longtime Fool contributor Rick Munarriz relishes following small dot-coms, and he's recommended more than a few to Rule Breakers newsletter subscribers. He does not own shares in any of the stocks in this article. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 04, 2010, at 12:55 PM, stokker3 wrote:

    I am curious why you and everyone else, does not give any credit for the fact that the company changed it's revenue recognition?? That's why they "missed" on revenue and the only reason. The move makes their books far more transparent as well. Also, their marketplace biz is growing far faster than eBay's. MELI is not being driven only by Pago. Listen to the conference call!

  • Report this Comment On November 04, 2010, at 2:04 PM, afamiii wrote:

    Shhhhh greater fools ar creating a buying opportunity.

  • Report this Comment On November 06, 2010, at 2:18 PM, prinvestidor wrote:

    Turns out the Free Market has changed its way of conducting negotiations in Brazil, the largest market for them. Fleeing investors is simply a result of the current policy of directors of the Free Market. The implementation of a new model for ads with such a reputation system that sheath the sellers of ads and platform causing them to migrate to other places where they can advertise their products as Buscape and All Offer (UOL Group). Investors do not have the slightest idea how it works. For them the important result is the Free Market and it is to make the company pay off. So they do not know that there is no buyer and seller without the Free Market system is flawed and dirty. The desperation is so great that they decided to meet with warmth now in the care system on line (chat) where the seller may have your doubts clarified - but never resolved. Is it really the end of the Free Market?

    Attention investors flee the Free Market to invest in companies that respect the consumer, which respect the environment, respecting the sellers. They are the sellers who pay for ads that pay the bills. Are they doing with things moving ... Look direced their investments in companies such as Rocket, ANY OFFER UOL Group. The free market will not change its policy that its days numbered ... he does not advise INVESTMENT IN SHARES OF THE MELI.

  • Report this Comment On November 06, 2010, at 2:28 PM, prinvestidor wrote:

    Profits were good old days of MELI. Valia much worth you get your capital and buy shares of this company. But the scenario was different. The scene of the MELI profits would have continued if it was not the policy of the company .. Investors know that ...

    The FREE MARKET is now seeking to exploit those small startups that make a single announcement. Those with little capital. This new vendor spends 75.00 U.S. to announce a product. In less than one month, he earns what they call a medal and have their ads up on top of the list and the companies that start out as one day this small vendor with the ability to invest in ads at the bottom of the list and no medal. There is a friends huge number of sales that are not realized by buyers to finalize or not to buy or click on momentum in this manner and a reputation falls bastanute coming to prevent this company with capital to invest in ads can no longer advertise in the format GOLD. Oh what these companies do? Seek other alternatives for their capital nainvestir. Friends that there is a large drain money from the ads MELI why the results are not pleasing investors. This is called a strategic blunder and that the free market does not correct this error now, but we can say that the Free Market that its days numbered.

  • Report this Comment On November 06, 2010, at 2:36 PM, prinvestidor wrote:

    An important detail: The company has more than court litigation process is lost and the Free Market. Just by the policies. The Brazilian judiciary is mired in lawsuits against eBay. Every day the free market is making deals and more deals to get rid of the processes. But come more and more. To get a real sense and consult the site www.reclameaqui.com.br http://www.veja.org/ - This site is exclusively for people who have been harmed by the site. Consider that numerous consumers complained of the platform, another important site - www.reclameaqui.com.br - search for free market and see the huge number of complaints and dissatisfaction of consumers and sellers on the site - friends .. So every day we are seeing Free Market is sinking in the strategy itself. I had approximately $ 500,000.00 in investor shares of MELI - When I saw this radical change and the flight of vendors sought other alternatives - realized 90% of the shares and invest in other roles most profitable and solid

  • Report this Comment On November 06, 2010, at 2:39 PM, prinvestidor wrote:

    Summarizing friends ... flee ... sell all of these roles in how much time pursuing other alternatives that actually results MELI from now on will be the most disastrous possible

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