Mention corporate "sustainability" and many investors' eyes glaze over. They assume you're talking about a granola, frivolous, maybe even capital-destroying concept for public companies. But even people who don't care about the environment should be able to grasp the real business benefits of increasing efficiency, reducing waste, and cutting costs in the process.
Green in many ways
We recently learned that despite the difficult economic climate, big money is backing social responsibility's rise. A recent article from Greenwire complements that data, pointing out that corporate sustainability initiatives that focus on measures like reducing energy usage, simplifying production, and drying up unnecessary water consumption can save companies money. In addition, navigating such goals successfully often means that a company's got good management at the helm.
For further evidence, look to Goldman Sachs'
More recently, Nasdaq launched a new family of indexes to track the green economy. The Nasdaq OMX Green Economy Index includes companies such as Cisco
With big Wall Street notables moving into this arena, there's clearly money to be made for investors, too. Doing so by supporting prudent, responsible businesses is a refreshing change of pace from the recent wild speculation of the bubble-era markets.
Clash of the consumer-goods do-gooders
Major corporations are clambering aboard the sustainability boat, dreaming up aggressive goals to grow sales and profits while saving resources. Naturally, they'll put their best minds to work achieving these goals in ways that also boost shareholder capital.
Megacorporation Unilever
Other significantly aggressive goals include Unilever's desire to find sustainable sources for all of its agricultural raw materials, make 1 billion people healthier -- and double sales in the process.
Not long ago, similarly gigantic consumer goods company Procter & Gamble
Dirty dinosaurs don't pay
Competition is a healthy part of a capitalistic marketplace, and Unilever and Procter & Gamble are both consumer giants vying for similar sustainability goals. Between the trillions now dedicated to socially responsible investing, and companies' competitive desire to both improve shareholder returns and prove their mettle environmentally, the world may indeed become a cleaner, healthier, better place for consumers and commerce.
Investors, take note. The old principle -- and until recently, too often forgotten -- of "waste not, want not" applies to corporations as well. This new drive to preserve resources and reduce inefficiencies will separate corporate leaders from dirty corporate dinosaurs. If you're on the right side of the sustainability trade, you're positioning your portfolio for sustainable profits for years to come.
Check back at Fool.com every Wednesday and Friday for Alyce Lomax's columns on corporate governance.
