Recs

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This Just In: Upgrades and Downgrades

At The Motley Fool, we poke plenty of fun at Wall Street analysts and their endless cycle of upgrades, downgrades, and "initiating coverage at neutral." Here, we'll show you whether those bigwigs actually know what they're talking about. To help, we've enlisted Motley Fool CAPS to track the long-term performance of Wall Street's best and worst.

And speaking of the best ...
2011 has not been kind to Ford Motor (NYSE: F  ) . After starting out strong, by mid-January Ford shares embarked upon a months-long slump. Now priced at less than 80% of their highs, Ford is giving its shareholders a lesson in the less pleasant meaning of being "Ford tough."

But fear not, dear shareholder. Because according to the smart stock shoppers at Jefferies & Co., the good news about Ford's sell-off is that it's set up the shares for a 33% drive higher -- starting now. As StreetInsider.com reports, Jefferies sees Ford as offering "continued upside [leveraged] to industry sales volumes." At the same time, Jefferies sees "below-average downside risk due to the stock's reasonable 4.3x EV/EBITDA valuation." Muses the analyst: "Expectations appear to be low" for Ford today. All the company really needs to do, it seems, is maintain "flat market share" in the U.S., and every 1 million-car increase in the size of this market will yield $0.17 per share in additional earnings for Ford.

Automatic profits? Leveraged to a market that seems only destined to grow off last year's lows? Sounds too good to be true, but is it?

Let's go to the tape
Not necessarily. Meaning no offense to Jefferies, I'm not entirely convinced the analyst knows what it's talking about when it calls Ford an outperformer. After all, if you examine Jefferies' record on CAPS, it quickly becomes apparent that this banker has little experience working under the hood.

Over the five years we've been tracking it, Jefferies has made only two recommendations remotely related to the automotive industry: Westport Innovations -- a small Canadian maker of alt-energy engines, which has performed admirably, and Wonder Auto Technology -- a Chinese car maker which ... hasn't performed well at all:

Company

Jefferies Rating

CAPS Rating
(out of 5)

Jefferies's Picks Beating
(Lagging) S&P by

Westport Outperform ***** 66 points
Wonder Auto Outperform ***** (66 points)

Now, I admit that the valuation at Ford appears tempting. The stock sells for a lower trailing P/E ratio than either General Motors (NYSE: GM  ) or Toyota (NYSE: TM  ) , and a lower forward P/E than Honda (NYSE: HMC  ) . (What's more, these latter two stocks have encountered very specific difficulties these past couple weeks.) And if you look a bit farther afield, Ford's way, way cheaper than two-wheeled kin Harley-Davidson (NYSE: HOG  ) , which today sports the simply absurd valuation of 64 times earnings.

Relative to the competition, I see why Ford's price of just 8.7 times earnings and 7.4 times free cash flow (my preferred metric) might appeal to Jefferies. When you consider that Ford more than doubled its previous year's earnings in 2010 (from $2.7 billion to $6.6 billion) and that most analysts expect Ford to keep on growing at a near-18% annual pace over the next five years, picking Ford to outperform seems a no-brainer.

Step 1: Fasten seatbelt. Step 2: Engage brain
But consider: At the same time as Ford's "earnings" were doubling, its actual cash profits dropped by $4 billion, falling from $11.4 billion in cash generated in 2009 to just $7.4 billion in 2010. Consider, too, that if you factor Ford's massive debt load into the equation, the enterprise value of this behemoth swells to 18.8 times FCF.

And that's where things really become clear: Viewed as an 18.8 times FCF stock growing at 17.8% projected growth, Ford no longer appears to be the screaming value that it looked at first glance. Honestly, about the nicest thing I can say about the stock is that it seems not terribly overpriced.

But a bargain? That's a "tough" case for Ford to make.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Fool contributor Rich Smith does not own (nor is he short) shares of any company named above. You can find him on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 515 out of more than 170,000 members. The Motley Fool has a disclosure policy.

General Motors is a Motley Fool Inside Value pick. Ford Motor and Westport Innovations are Motley Fool Stock Advisor selections. The Fool owns shares of Ford Motor.

Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 21, 2011, at 1:15 PM, SMOKEN42 wrote:

    HERE WE GO AGAIN !!!!!!!!!!!!!!!! COME ON , MR. SMITH , YOU CRITICISE ONE ANALYST AND APPEAR..... SOMEWHAT- LOST...........YOURSELF. SUCCESS IN THE AUTOMOBILE BUSINESS DEPENDS ON ONE THING...........IT'S PRODUCT.............PRODUCT...........PRODUCT....... AND FORD HAS IT IN SPADES !!!!!!!!!!!!!!!! ALL YOU DID WAS CRUNCH A FEW NUMBERS. ........BEAN COUNTERS NEVER MADE A COMPANY A BIG WINNER !!!!!!!!!!!!!!!!!! GO FORD................

  • Report this Comment On March 21, 2011, at 2:25 PM, BuyemHoldem wrote:

    yeah, wasn't it a bean-counter turned CEO that trashed GM in the 70's? I think his name was Smith or something. The cars were as common as his name & they all looked the same so he could cut costs. The only thing different between a Cutlass, a Skylark and the Pontiac offering was the tail lights...

  • Report this Comment On March 21, 2011, at 2:25 PM, BuyemHoldem wrote:

    Alan Mulally for President in 2012...

  • Report this Comment On March 21, 2011, at 3:01 PM, doctorolds wrote:

    Ford has great products but has lost market share this year, down 2% in February, mostly to GM, who gained 2.7% over Feb 2010.

    To bring perspective, Ford lost share roughly the size of Mazda, BMW, Subaru, or VW total sales.

    Given GM's $1,000/car interest cost advantage to to Ford, this may prove to be challenging year for them. GM is moving aging product with incentives and their new product pipeline will start flowing again soon.

  • Report this Comment On March 26, 2011, at 12:26 AM, baldheadeddork wrote:

    Rich, I'm not sure you know what you're talking about, either.

    I called this late last year, when it became obvious that GM and Toyota were starting an incentive arms race. They would gain marketshare at least in early 2011 because they were buying it, while Ford kept its discipline and focused on raising the average transaction prices and lowering incentives. Mulally is trading a little market share for much greater profits on every car they sell, but it would upset how bad analysts measure performance.

    Unless they changed the rules while I wasn't working, the valuation of a company is measured in price-to-earnings, free cash flow and so on. It's not measured in market share. Your saying that Ford is overpriced because it's lost a little market share is like saying 3x2=banana.

    Your take on Ford's 2010 profits is either born of ignorance or deception. As Ford noted in their 2010 results, their profits last year were reduced by almost a billion dollars for retiring $20b of debt early, but that will generate a billion dollars a year of free cash flow on interest going forward. You cherry picked one stat against another, without showing how the bad news from 2010 will greatly increase Ford's profitability in future years.

    You also measure future growth against current debt, when Ford is on a pretty well known campaign to reduce debt. If you want to measure valuation based on the EV against estimated growth in the future, then you have to also include the likely debt levels at that point in the future, too.

    (I'd also like to see your math on this. 2010 FCF according to Seth Jayson was $7.8b, and the EV (including debt) is $50b, according to Y Charts. That makes the current ratio just over six, not almost 19.)

    http://ycharts.com/companies/F/enterprise_value

    http://www.fool.com/investing/general/2011/03/07/do-you-trus...

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