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How Cheap Is Apple's Stock by the Numbers?

Numbers can lie -- yet they're the best first step in determining whether a stock is a buy. In this series, we use some carefully chosen metrics to size up a stock's true value based on the following clues:

  • The current price multiples.
  • The consistency of past earnings and cash flow.
  • The amount of growth we can expect.

Let's see what those numbers can tell us about how expensive or cheap Apple (Nasdaq: AAPL  ) might be.

The current price multiples
First, we'll look at most investors' favorite metric: the price-to-earnings ratio. It divides the company's share price by its earnings per share (EPS). The lower the P/E, the better.

Then we'll take things up a notch with a more advanced metric: enterprise value to unlevered free cash flow. This tool divides the company's enterprise value (basically, its market cap plus its debt, minus its cash) by its unlevered free cash flow (its free cash flow, adding back the interest payments on its debt). As with the P/E, the lower this number is, the better.

Analysts argue about which is more important -- earnings or cash flow. Who cares? A good buy ideally has low multiples on both.

Apple has a P/E ratio of 16.6 and an EV/FCF ratio of 12.7 over the trailing 12 months. If we stretch and compare current valuations with the five-year averages for earnings and free cash flow, we see that Apple has a P/E ratio of 36.1 and a five-year EV/FCF ratio of 27.0.

A positive one-year ratio of less than 10 for both metrics is ideal. For a five-year metric, less than 20 is ideal.

Apple is 0-for-4 on hitting the ideal targets, but let's see how it stacks up against some of its competitors and industry mates. 

Company

1-Year P/E

1-Year EV/FCF

5-Year P/E

5-Year EV/FCF

Apple 16.6 12.7 36.1 27.0
Microsoft (Nasdaq: MSFT  ) 10.7 8.2 13.3 10.5
Google (Nasdaq: GOOG  ) 19.4 20.0 30.4 25.1
Hewlett-Packard (NYSE: HPQ  ) 9.7 11.6 11.1 10.6

Source: Capital IQ, a division of Standard & Poor's; NM = not meaningful.

Numerically, we've seen how Apple's valuation rates on both an absolute and relative basis. Next, let's examine …

The consistency of past earnings and cash flow
An ideal company will be consistently strong in its earnings and cash-flow generation.

In the past five years, Apple's net income margin has ranged from 12.9% to 22.4%. In that same time frame, unlevered free cash flow margin has ranged from 18.4% to 26.6%.

How do those figures compare with those of the company's peers? See for yourself:

Source: Capital IQ, a division of Standard & Poor's; margin ranges are combined.

In addition, over the past five years, Apple has tallied up five years of positive earnings and five years of positive free cash flow.

Next, let's figure out …

How much growth we can expect
Analysts tend to comically overstate their five-year growth estimates. If you accept them at face value, you will overpay for stocks. But even though you should definitely take the analysts' prognostications with a grain of salt, they can still provide a useful starting point when compared with similar numbers from a company's closest rivals.

Let's start by seeing what this company's done over the past five years. In that time period, Apple has put up past EPS growth rates of 60.4%. Meanwhile, Wall Street's analysts expect future growth rates of 21.6%.

Here's how Apple compares with its peers for trailing five-year growth:

Source: Capital IQ, a division of Standard & Poor's; EPS growth shown.

And here's how it measures up with regard to the growth analysts expect over the next five years:

Source: Capital IQ, a division of Standard & Poor's; estimates for EPS growth.

The bottom line
The pile of numbers we've plowed through has shown us the price multiples that shares of Apple are trading at, the volatility of its operational performance, and what kind of growth profile it has -- both on an absolute and a relative basis.

The more consistent a company's performance has been and the more growth we can expect, the more we should be willing to pay. We've gone well beyond looking at a 16.6 P/E ratio, and we see Apple's tremendous growth story in all its glory. Apple is cheaper on a cash-flow basis than it is on an earnings basis. I've been hemming and hawing about picking up shares for months, while my fellow Fool Tim Beyers calls Apple the greatest company in the history of tech. If you also find Apple's numbers or story compelling, don't stop here. Continue your due-diligence process until you're confident one way or the other. As a start, add it to My Watchlist to find all of our Foolish analysis.

If you want some more stock ideas, check out my recent article: "The Greatest Companies of 2020."

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Anand Chokkavelu owns shares of Microsoft. Google and Microsoft are Motley Fool Inside Value picks. Google is a Motley Fool Rule Breakers selection. Apple is a Motley Fool Stock Advisor pick. Motley Fool Options has recommended a bull call spread position on Apple. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Apple, Google, and Microsoft. Alpha Newsletter Account, LLC, owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (20) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 30, 2011, at 10:58 AM, xmmj wrote:

    1- Did your PE back out the $65 / share (roughly) that they have in cash? That gives an even lower PE today.

    2- Margin comparisons with MS and Google are not fair because Apple primarily makes hardware, the other two do software. There is virtually no cost in a bunch of CDs and Google ships nothing.

    3- The trailing five-year growth, I would like to see this for the last 2 years. I think there will be an even more pronounced difference - with Apple's growth even higher and the others' lower.

    4- "Analysts tend to comically overstate their five-year growth estimates." Except with Apple in with which they grossly UNDER-estimate.

    But good article - Thanks.

    So what is your target price?

  • Report this Comment On April 30, 2011, at 11:03 AM, xmmj wrote:

    One thing you do not mention (or did I miss it?)

    When you compare 1-year metrics with their 5-year fellow, all of the companies listed are significantly lower (1 minor exception). However, only is Apple is the current measure more than 50% below the 5-year. Is Apple doing significant worse than it was? (I don't think so!)

  • Report this Comment On April 30, 2011, at 11:06 AM, INoFoolin wrote:

    Apple's strength is its fundamental ecosystem, which has sustainable competitive advantage. Apple is the greatest retailer on the planet, a media mogul, and a great product innovation machine. They have defined and still dominate the categories of digital music player, smartphone, tablet, and on-line media distribution. Their software development infrastructure for 'apps' is light years ahead of their competitors. The 83% YOY revenue growth gives them a PEG ratio of 0.7, and forward PE is 12. This is a great opportunity to buy. The median analyst price target is $450.......

  • Report this Comment On April 30, 2011, at 12:05 PM, skippywonder wrote:

    This may be the clearest exercise I'v ever seen in why you need to do more than just look at some formulae to understand a company.

    By these numbers, GOO looks to be the better investment and HPQ seems like about as good a place to put your money as AAPL. MSFT is the clear winner of the numbers presented above. You would have gotten the same results a year ago. And if you used this method to choose MSFT over AAPL you have only your self to blame. This same story applies going forward.

    Only someone well armed with tried and true formulae like these can make AAPL look expensive. If you read their earnings reports, understand where they are headed, and see how much money they continue to pile up quarter after quarter you can see that $350 is a steal for this stock. I'm surprised you didn't include the expensive price to book as well.

    Price to earnings growth tells me how much I am paying for each dollar of growth. .7 looks good to me. But again, it's not about the ratios. It's about understanding the impact of the soup to nuts media and mobility ecosystem AAPL is establishing. Apple is way out in front and the number crunching here misses the point by a country mile.

  • Report this Comment On April 30, 2011, at 12:56 PM, DefunctAcct wrote:

    While numbers are fun, I am confused by the choices selected for this comparison.

    MSFT is a dominant software maker, a near-monopoly on the PC market. MSFT is not actively creating anything new to create more growth. It behaves like a mature business. MSFT seems happy where it is. Very different than GOOG, AAPL and HP.

    GOOG derives its revenue from online advertising. GOOG does not make OS and institutional solution software like MSFT or HP. GOOG does not make hardware. GOOG is more protecting its revenue model. Very different than MSFT, HP and AAPL.

    HP is a software and hardware maker but focuses on institutions. While it makes its own OS for its institutional machines, it uses Windows for its consumer machines. In the consumer segment, HP slaps Windows on a box and sells it a various price points to the Jane and Joe in the street. HP is happy with institutional sales and just maintains a presence in consumer sales. Its competition includes Dell and IBM. This is also totally different than GOOG, MSFT and AAPL.

    AAPL has profitable retail stores selling its wares, profitable online store ($1.4 B) selling content to be consumed on its wares, makes its own consumer-focused hardware and makes its own OS to run the entire family of hardware. AAPL also has chip design capabilities for its mobile arm. AAPL is creating solutions for consumers, not just disjoint software and hardware pieces.

    AAPL offers an entire family of hardware to consumers and provides seamless software experience across all models. There is no HP-UX to Windows mix like HP.

    When others talk about OS and hardware, AAPL is offering a completely integrated device with a strong and smooth UI to address a user's needs. AAPL is a consumer solutions company that sells integrated solutions to buyers.

    Most importantly, despite AAPL's profits and revenue, it is neither dominant in PC nor in Mobile in terms of market shares. The potential for growth is obvious and immense. We do not expect AAPL to ever match MSFT on PC OS but 20% of WIndows' market will be a materially significant growth. In MObile, the entire market is growing rapidly fueled by Apple's innovation. This is a growth path that has just begun.

    When I analyze a high tech firm, I want to understand its product family, product strategy, human asset capabilities and how it fits into the high tech segment overall and the space it is targeting.

    Looking only at numbers will blind me to growth opportunities and can hide inherent risks from my analysis.

  • Report this Comment On April 30, 2011, at 2:33 PM, Davewrite wrote:

    chart shows apple's 5 trailing growth is around 60

    YET:

    the FOWARD growth has Apple FALLEN to around 20%. How did the analysts project this massive contraction when the TREND has been UPWARD?

    (it's latest financials this month show year over year profit has INCREASED by 95%)

    meanwhile msft with declining windows sales is shown to hold steady?

    out of the 50 or so pro analysts who specialize in apple NOT ONE got Apple's EPS right for Apple's last financials. Apple's EPS was 6.4, not one got even close. Some predicted it would come under 5!!! THESE are the people estimating Apple's growth will contract to 20% growth (due to what? maybe their fantasies of Xoom tablets etc. ? The Xoom which they estimated would sell millions actually shipped about 240,000, and that's shipped not sold ...)

    over and over again analysts underestimate apple and overestimate it's competitors.

    IPhone getting on more carriers, more apple stores opening: 25 in china (500 more by third parties in China) the biggest income growth area, iPads selling out etc etc.. and the analysts think Apple will CONTRACT from 60% to 20% growth??

    aapl is one of the undervalued growth stocks around.

  • Report this Comment On April 30, 2011, at 2:58 PM, TMFBomb wrote:

    @xmmj,

    The cash is backed out in the EV/FCF figures. Yes, Apple looks even better when you back out cash of the P/E. The comps aren't completely fair, but there really isn't a great comp for Apple. I chose large tech players. Apple's growth has been great over 2 years as well...and you're right, analysts underestimate the sandbagging Apple.

    Re: the 1-year vs. 5-yr. price multiples. You may be reading them backwards. The 1-yr. metrics are significantly better for Apple due to its earnings and cash flow growth.

    As for price target, I have to admit, I am flummoxed by Apple. I sold at $180 after a nice profit and have been hemming and hawing about getting back in ever since. We shall see.

    @skippywonder,

    I realize companies are more than just a collection of numbers. This is just a standard prism that I use to get an initial read on a company. It's helpful to me since I run so many companies through it and it's helpful as a red flag or upside spotter.

    @sillivalley,

    See my comments to xmmj.

    @Davewrite,

    Agreed that analysts have been way wrong on Apple. So far Apple has disproved all the critics.

    Fool on,

    Anand

  • Report this Comment On April 30, 2011, at 9:48 PM, cotten999 wrote:

    On 28 Aug 2009, when AAPL was recovering from the recession at @ $170, you wrote:

    "If I owned any Apple stock, I'd sell today and lock in some profits -- because these prices can't last."

    Some day you may actually understand Apple's fundamentals and realize that Apple is THE innovation leader. They are working on ten year plans while their competitors are on six month reactionary plans.

  • Report this Comment On April 30, 2011, at 9:50 PM, cotten999 wrote:

    oops, sorry, it wasn't your article. Never mind.

  • Report this Comment On May 01, 2011, at 12:24 AM, baldheadeddork wrote:

    @xmmi: Apple doesn't have $65 a share in cash. They reported $29.5B in cash and short-term investments in their report last week, which is $31 a share. (Their total cash and investment haul is $65 a share, but over half is in long term, non-liquid investments.)

    But if you do want to go down that road, Apple's valuation doesn't look that great compared to other tech giants. Apple's P/E ex cash/short term is 15.2 compared to 16.7 with it. Microsoft has $4.89 per share in cash/short term, which lowers its P/E from 11 to 8.3. Cisco drops from 13.3 to 7.6 when you remove their $40b cash and short-term investments from the share price.

  • Report this Comment On May 01, 2011, at 12:28 AM, baldheadeddork wrote:

    Also, did anyone notice this buried in reports on Apple's quarterly numbers? (Literally buried, this is the last paragraph in the AP report.)

    'Cook reiterated Apple's position on 4G "Long-Term Evolution" chips, used for super-high data speeds on Verizon's new network. He said they force design compromises that Apple isn't prepared to make. Competitor HTC Corp. is already selling an LTE phone that uses Verizon's network, but Cook's comments appear to make it unlikely that Apple's next phone would do the same."

    Maybe Apple is sandbagging again, but if they don't have a 4G phone until 2012 it is going to do real damage to their iPhone sales.

  • Report this Comment On May 01, 2011, at 8:27 PM, xmmj wrote:

    @anand

    "If you're invested in companies such as Hewlett-Packard or Dell, tracking cannibalization trends is important."

    I am looking at the PE and EV/... A PE of 16 is better than 36 for the investor going in - but it shows that the market has "less confidence" in the company. Hence my question: "Is Apple doing so much worse than it was doing 2-5 years ago?" i.e. to warrant the lower PE.

  • Report this Comment On May 01, 2011, at 8:33 PM, xmmj wrote:

    OOPPS!

    Wrong copy/paste in the previous remark. :P

    The quote should have been: "You may be reading them backwards. The 1-yr. metrics are significantly better for Apple due to its earnings and cash flow growth?"

  • Report this Comment On May 02, 2011, at 1:25 AM, beetlebug62 wrote:

    @bald, If you read Apple's 10Qs you'll see that the LT securities are of the same quality and liquidity as the ST securities. Most analysts, now that they have clued in, count all of is cash and kind, over $65B.

    Also, if you haven't paid attention, the 4G/LTE chips are very power-hungry, and drain batteries like crazy. Further, the number of cities with 4G is still laughably small. If you recall the first iPhone, this situation is exactly the same. Back then 3G chips were very power-hungry, and Apple execs said the exact same thing about design compromises. And yes, the 3G network rollout was not very widespread at that time either. So, if you have been following Apple for a while, it's pretty obvious that they don't intend to put in a 4G chip until; one, 4G networks are in about 200 Major cities; and two, 4G radios are more power-efficient.

  • Report this Comment On May 02, 2011, at 12:12 PM, Borbality wrote:

    I'm just buying a bunch of QQQ. AAPL is 20% weighting and the next two are QCOM and GOOG. I like all three right now.

  • Report this Comment On May 02, 2011, at 7:50 PM, baldheadeddork wrote:

    @beetlebug: The quality of Apple's LT holdings may be as good as their short-term (I'd hope they are), but they are not liquid without the likelihood of taking a loss. This is why there is a differentiation between short and long term investments in filings.

    But it still doesn't matter. Microsoft is sitting on a ton of long-term investments, too. Back out Apple's cash and it's still substantially more expensive in valuation than other tech companies. It's cash and investments do not give it a valuation advantage.

    I think comparing the 3G rollout to what's coming with 4G is a huge mistake. I'm not exaggerating by much: If Apple gives Android (and even WP7) a year or more head start on 4G, they don't need to worry about an iPhone 6.

    There are a lot of problems with your analysis. First, 4G is going to roll out much faster than 3G. Verizon started its roll out just over a year ago and had 4G for 120 million people by the end of last year. Over 2/3rds of the country will have access to Verizon's 4G network by the end of this year, including every major college campus.

    Second, 4G is a more transformative technology than 3G. When 3G debuted there were very few applications that could take advantage of the speed. Network availability and the need for speed grew together, until the last year or so. Since then we've seen the emergence of apps that are network speed limited. Netflix is a great example, but its far from the only one. Mobile gaming is going to explode when you pair gigahertz SoC's with fast network speeds. When something hits on 4G like Angry Birds did on 3G, having better battery life is going to be a really bad consolation prize. (I think we're going to have the first of those 4G killer apps by the end of this year.)

    Third, #2 is a particular problem for a 4G-less Apple. Have you seen iPhone marketing lately? It's all about the apps. By the end of this year they aren't going to be able to claim to have the best apps unless they have 4G. Are they going to sell on having a six hour battery using 3G versus four hours for a 4G phone? Good luck with that.

    Last, carriers are spending tens of millions of dollars promoting 4G. Before the end of this summer it is going to be known by everyone considering a smart phone. When that happens, choosing an iPhone will mean making a two year commitment to a much slower network.

    If I owned Apple, I'd already be concerned about iPhone 5 being pushed back to the fourth quarter. The second and third quarter comps against last year's June launch for iP4 are not going to be pretty. But if they don't have a 4G phone when they do launch iP5 in October, this run is over.

  • Report this Comment On May 03, 2011, at 3:19 PM, hellomojo wrote:

    @ baldheadeddork - Your comment keeps mentioning that "by the end of the year" the 4G networks will be in place overmuch of the country. Apple will have their new iPhone out before the end of the year. As of the second and 3rd quarter comps to last year,,, there might be a slight drop for iPhone revenue but I'm willing to bet the iPad easily covers that. And the App market... Apple will continue to control that market for some time because of the over all ecosystem for the iOS is still larger than Android AND developers are making more cash developing for iOS. Follow the money..... and as Android continues to fragment expect to see more developers just loose interest. Not to even mention China..this is where Apple is now focused.. Watch Apple's revenue over the next few years as the Chinese pile on. Apple has 3-4 good years to run just with the current product line.. and I'm willing to bet they have more products coming out before then. I'll hold out my hand, take it, climb aboard and make some money with the rest of us.

  • Report this Comment On May 03, 2011, at 6:08 PM, baldheadeddork wrote:

    @hellomojo - The concern is that LTE won't be on board when Apple ships the fifth gen iPhone this fall. If that happens they miss 2011, and at least half of 2012 if they go back to a June launch. If they keep the 2012 iPhone release in October they won't have a 4G phone until the fourth quarter of next year.

    There would have to be a massive growth in iPad sales for it to take up the slack for a substantial drop in iPhone sales. In Apple's first quarter of this year, the iPhone led iPad earnings by 2.25:1. In the second quarter, the gap was even greater and the iPad didn't hit forecast numbers.

    I think your comments about the app markets for Apple and Android are wishful thinking. iOS already trails Android in market share by a double-digit margin and the gap is growing. Developers are going to go where the users are, and the myth of Android fragmentation affecting developers is...a myth. It's really easy to write programs that work on all Android devices.

    China presents at least as many problems as opportunities for Apple. They've been in China since shortly after the launch of the iPhone, but they haven't picked up any major market share because the phones are just too damn expensive. The price of an iPhone is equal to two months of salary for the average middle class Chinese. Android and Symbian phones can be had for a third of the cost of an iPhone, and they are dominating the Chinese market.

    About Apple having 3-4 good years with their current product line - no one in tech ever has that kind of line. Three years ago Android phones didn't exist and Apple was a niche player to Blackberry. Fall behind in this business and you will be destroyed.

  • Report this Comment On May 04, 2011, at 2:37 PM, rfaramir wrote:

    "iOS already trails Android in market share" is false.

    If you meant iPhone trails Android, you'd be right. But iOS includes iPod Touch and iPad, which both run the same iPhone apps (largely) and especially browse the web with the same OS signature. This un-fractures their apps market and enlarges their footprint on websites, so more will be specifically geared towards them (or at least tested with them).

  • Report this Comment On May 05, 2011, at 10:04 AM, baldheadeddork wrote:

    ^

    :facepalm: This is like playing Whack-a-Fanboi. Knock down one not-bright statement and another one pops up.

    You're wrong. If you look at the phone numbers alone you'd have an idea this could not be true. Android phones outsell the iPhone by 50% to 100%, depending on whose analysis you're looking at. The iPhone is Apple's top-selling mobile product by a large margin. (By revenue, 25% greater than the iPad and all iPod sales combined.) Even if every iPod sold was a Touch, the combined numbers would not be large enough to make up even the low estimate gap in market share with Android.

    Netmarketshare.com does claim that iOS has a commanding lead over Android, but their numbers are dubious at best. According to them, the iPhone alone has a global market share eight times greater than Blackberry, and four times greater than Nokia/Symbian. If you believe their numbers, the iPhone (not including iPad/Touch) has greater market share than BB, Symbian, Android and Windows Mobile combined.

    There is no way that can be true. The problem with their analysis is that they measure mobile OS share as part of all operating systems. That means Windows is going to have ~90% share and the slice for something like Android or iOS is going to be very small and thus prone to sampling errors.

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