People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

With this data we have come up with a new metric, watch interest, to inform investors what stocks their peers keep tabs on in each industry. In the case of the paper products industry, watch interest is the percentage of people keeping an eye on paper products stocks in general who are specifically watching each company. By looking at what stocks people are most interested in an industry, you can get ahead of the curve by finding hot stocks that you might have otherwise overlooked.

The most-watched paper products stock is ...
Looking at the aggregate data, we see that International Paper (NYSE: IP) is above the rest in terms of watch interest and for good reason. As CAPS player sedonars wrote last week: "Incremental steps at deleveraging, increasing cost efficiencies, and continued ability to acquire new business, even if through M&A, will make IP outperform the S&P, with a dividend that already outperforms the S&P buy 100%."

Here are the rest of the 10 most-watched companies in the industry with their watch interest along with the stocks' CAPS rating to show the sentiment of our investing community.

 

Company

Market Cap (in millions)

CAPS Rating (out of 5)

Watch Interest

1

International Paper

$11,172

***

32.5%

2

Orient Paper

$62

**

12.1%

3

Mercer International (Nasdaq: MERC)

$466

***

7.2%

4

Louisiana-Pacific (NYSE: LPX)

$864

***

5.9%

5

MeadWestvaco (NYSE: MWV)

$4,769

***

5.8%

6

Buckeye Technologies (NYSE: BKI)

$1,015

****

5.6%

7

PH Glatfelter (NYSE: GLT)

$613

*****

4.3%

8

Domtar (NYSE: UFS)

$2,799

**

3.8%

9

Schweitzer-Mauduit International (NYSE: SWM)

$919

*****

3.8%

10

Neenah Paper (NYSE: NP)

$269

**

2.7%

Sources: Motley Fool, Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts like International Paper or are watching an up-and-comer like Neenah Paper, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service. Click here to start now.