Recs

1

Should You Sell When Your CEO Leaves?

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Steve Jobs has resigned from Apple (Nasdaq: AAPL  ) , the company he started back in 1976. Under his leadership, it recently reached the pinnacle of the U.S. stock market, by beating out ExxonMobil for the title of the world's most valuable company. In the wake of his shift from CEO to board chairman, many investors are wondering whether they should now sell their Apple shares. This kind of basic question faces investors all the time, and the answer usually depends on why you bought your stock in the first place.

Reassess your reasons
If you bought Apple solely because of Steve Jobs, then yes -- selling might be the right move. Investors can pin much of their hopes and expectations on a CEO. Consider J.C. Penney (NYSE: JCP  ) , where new CEO Ron Johnson -- a veteran of Apple's successful retail efforts -- has lifted investors' spirits. Johnson has a background in traditional retailing -- and a lot riding on turning J.C. Penney around. If he can double the stock price, he stands to collect potentially hundreds of millions of dollars. Now that's incentive!

With any holding, don't sell if you maintain long-term faith in the company. When you hear bad news about any business, ask yourself whether it's temporary or permanent, and whether it's insurmountable or not. Jobs' departure may be long-term or permanent, but it's not necessarily an insurmountable problem for Apple.

Earlier this year, chipmaker Cirrus Logic (Nasdaq: CRUS  ) issued an underwhelming earnings report, citing problems with a faulty chip. Many investors bailed on the stock, disappointed. But others have hung on, considering the problem temporary and fixable. Indeed, my colleague Anders Bylund recently included Cirrus Logic in a group of stocks "you can't go wrong on."

Valuation matters
Before selling, be sure to consider a stock's valuation. Consider holding on to your shares if you think a stock is undervalued.

For instance, Apple's revenue has grown at a 40% annual clip over the past five years, while earnings have soared 66% annually. Yet the stock's recent price-to-earnings (P/E) ratio is only about 15, below its five-year average of 25. Its forward-looking P/E ratio is a mere 12, which is lower than that of the S&P 500, despite the overall market's much slower growth rate. This sure doesn't seem like an overvalued balloon about to pop.

The more things change...
CEO departures aren't the only big changes a company can experience. Before you sell any stock, ask yourself how much has really changed, and whether those changes are for the better. If you bought into Cisco Systems (Nasdaq: CSCO  ) because of its strength in selling networking equipment to businesses, you might not have been a big fan of its attempts to address the consumer market, such as its now-discontinued Flip camera.

Berkshire Hathaway (NYSE: BRK-B  ) shareholders may have been surprised to see Warren Buffett exchange a huge chunk of the company's cash hoard for an entire railroad, the Burlington Northern Santa Fe. Many weren't sure whether the railroad business would hurt the company's profitability. But as Buffett recently noted: "It now appears that owning this railroad will increase Berkshire's 'normal' earning power by nearly 40% pre-tax and by well over 30% after-tax. ... [It's] working out even better than I expected."

The best place
Another key consideration when we're mulling selling a stock is whether we have a much better alternative. For best results when investing, you should have your money in your best ideas.

Is Apple, or any stock you're thinking about, one of your most promising picks? You might like Apple a lot, but find Hewlett-Packard (NYSE: HPQ  ) a better bargain. Its shares plunged on news that it may exit the PC business, but it has also just announced a new PC, and its valuations are much lower than Apple's. On the other hand, if Apple is just making you skittish and you think a utility company such as National Grid will be more stable and will let you sleep better, paying out generous dividends, then by all means move your money.

Finally, if you feel an urge to sell a stock, stop and make sure you're doing so for sound, rational reasons. Never sell a holding simply out of fear or panic, or without considering the situation carefully, from several angles.

When it comes to Apple, I'm hanging on to my shares, looking forward to the iOS platform spreading to new devices, and to excited consumers grabbing millions of new products in the years to come. I know I won't be alone.

Looking for some promising investments? Read this free report from The Motley Fool to find the names of five stocks we own that you should, too.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Longtime Fool contributor Selena Maranjian owns shares of Google and Apple, but she holds no other position in any company mentioned. Click here to see her holdings and a short bio. The Motley Fool owns shares of Google, Cirrus Logic, Berkshire Hathaway, and Apple. The Fool owns shares of and has created a bull call spread position on Cisco Systems. Motley Fool newsletter services have recommended buying shares of Google, Apple, Cisco Systems, National Grid, and Berkshire Hathaway, as well as creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 25, 2011, at 4:21 PM, garifolle wrote:

    I guess it depends why the CEO leaves, and how expected the leave was.

    In some cases, it is good news, because the company did from bad to worst.

    It could be bad news, if the CEO leaves because he is so good that he has been hired by another company for his talent.

    In the case of APPL, the leave was pretty much expected, and Steve Job is not leaving to become CEO of another company.

    While the Tim Cook might not be as charismatic,and for the short term will be supervised by Job, I guess that when Job cannot do this supervision anymore, another CEO might be chosen.

    After all, Steve Job was probably not too active as a CEO since a while, and appeared mostly to present the new products.

    Let us wish him all the best.

Add your comment.

Compare Brokers

Fool Disclosure

DocumentId: 1544349, ~/Articles/ArticleHandler.aspx, 5/26/2012 6:53:06 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 21 hours ago Sponsored by:
DOW 12,454.83 -74.92 -0.60%
S&P 500 1,317.82 -2.86 -0.22%
NASD 2,837.53 -1.85 -0.07%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

5/25/2012 4:00 PM
AAPL $562.29 Down -3.03 -0.54%
Apple CAPS Rating: ***
HPQ $22.33 Up +0.56 +2.57%
Hewlett-Packard Co… CAPS Rating: ***
JCP $28.08 Up +0.77 +2.82%
J.C. Penney Compan… CAPS Rating: *
CSCO $16.33 Down -0.06 -0.37%
Cisco Systems, Inc… CAPS Rating: *****
BRK-B $79.25 Down -0.55 -0.69%
Berkshire Hathaway CAPS Rating: *****
CRUS $27.45 Up +0.29 +1.07%
Cirrus Logic, Inc. CAPS Rating: ****

Advertisement