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Whoa! My Stock Just Crushed the Market!

The markets roared back to life yet again, but just because your stock strapped on a rocket pack and went even higher resist the urge to high-five everyone in the cubicles next to you. Smart investors won't celebrate until they know that upward leap was justified. Without a fundamental basis for the bounce, these stocks can quickly make the return trip down.

Is now the time to lock in profits, or is this just the first step toward even higher valuations down the road? Let's examine several stocks that just hit the afterburners and see whether they're truly headed into orbit.

Stock

CAPS Rating (out of 5)

Monday's Change

MELA Sciences (Nasdaq: MELA  )

**

55.0%

Avalon Rare Metals (AMEX: AVL  )

**

16.1%

Ceradyne (Nasdaq: CRDN  )

*****

12.4%

With the Dow Jones Industrial Average (INDEX: ^DJI) soaring 272 points yesterday, or 2.5%, stocks that went appreciably higher are pretty big deals.

Oh, dear!
Finally, MELA Sciences is almost at the brink of being able to market its unique MelaFind cancer-detection device. It received an approvable letter from the FDA that puts it one step closer to a commercial launch, and long-suffering MELA investors sent the stock soaring.

The MelaFind is a radical departure from the methods employed by industry giants like General Electric or Siemens (NYSE: SI  ) . Rather than using a person to pore over the images from PET/CT scanners and make the determination whether a biopsy is needed, the MelaFind emits light waves to capture images of suspected lesions and uses a sophisticated algorithm trained on MELA's database to analyze the images.

As exciting as the development sounds, CAPS member fencejake offers up some sobering thoughts on what it really means. Since the FDA larded so many conditions on its approval and limited the scope of its use, MELA's ability to generate real sales from the device is severely constricted.

While bulls rejoice on today's pyhrric victory, it is the bears who will enjoy the last laugh, as Mela Sciences will never generate meaningful sales or reach profitability. The stock has sold off early morning highs given that the company has already tempered sales expectations. CEO said on the conference call that it expected 200 US box placements by the end off 2012. At a price of $5,000 per placement (based on previous price guidance provided by CEO) this implies just $1m US sales in 2012 -- which compares to 2012 and 2013 Bloomberg consensus sales estimates $10m and $39m.

I think this is a substantive issue for MELA, and I've marked it on CAPS to underperform following the big run up. Let us know in the comments section below or on the MELA Sciences CAPS page if you think labeling can be expanded, and then add the stock to your watchlist.

A light in the darkness
Disaster was partially averted when a plane carrying executives of Avalon Rare Metals crashed on a return trip from the company's Thor Lake exploration project. While the plane's two pilots died, the three executives and four "visitors" survived with non-life-threatening injuries.

Although unidentified, it's likely the nature of the "visitors" is what sparked the rally in Avalon's shares. Message boards are abuzz with speculation they were investors possibly looking to buy out the rare earth elements play and were visiting the region to see what their money would be buying.

This might be the best opportunity Avalon has if true. In comparison, shares of other REE plays like Molycorp (NYSE: MCP  ) and China Shen Zhou Mining (AMEX: SHZ  ) were off because of the downward pressure on REE prices. Rare earth elements aren't quite so rare as their name implies, and companies that rely on their use are quickly searching for alternative elements to replace them after China threatened to create a bottleneck in their supply.

I've also marked Avalon to underperform the markets on CAPS because, despite the bursting of the balloon earlier this year, the sector is still rife with speculation. The rumors of a buyout are just the latest example. Add Avalon to your watchlist, and then dig deeper on the Avalon Rare Metals CAPS page to see what others think.

A betting man
Despite all the talk of winding down our hydra-headed war efforts, our global military presence has increased over the past year, with soldiers in Iraq, Afghanistan, Libya, Somalia, and elsewhere.

That means personnel need protection, and Ceradyne became one of the beneficiaries as the Defense Logistics Agency, which supplies the four branches of the military with materiel, placed an indefinite delivery/indefinite quantity order for its ceramic breast-plate inserts. They were willing to place a $127 million order up front, too.

The Fool's Rich Smith notes Ceradyne is cheap on a number of metrics and has plenty of cash on hand, making it a likely candidate to fulfill the growth prospects analysts have assigned it. That could be why 97% of the CAPS members weighing in on Ceradyne believe it will outperform the broad market indexes. Add it to the Fool's free portfolio tracker or let us know on the Ceradyne CAPS page whether you think it will be able to live up to expectations.

Going into orbit
That's why it pays to start your own research on these stocks on Motley Fool CAPS, where you can read a company's financial reports, scrutinize key data and charts, and examine the comments your fellow investors have made, all from the stock's CAPS page. Then you can decide for yourself whether your stock's headed for re-entry, or off to infinity and beyond.

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Fool contributor Rich Duprey holds no position in any company mentioned. Check out his holdings and a short bio. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 28, 2011, at 9:38 AM, NoWallStreetSpin wrote:

    The author and CAPS member miss the point on MELA. The $5K placement fee covers the placement in the doctors office and is not the long-term revenue source.

    What the author and CAPS member fail to mention is that MelaFind will require the use of a card for each patient (Think Gillette & razor blades).

    The CEO has previously mentioned a price point for the cards around $100 with MELA getting half. That seems like a nice annuity stream.

    With a US population of 175 Million over 25 years old and a recommendation to get screened annually. If only 10% of this population gets screened via MelaFind, $875M would be realized in revenue by MELA.

    If each of the 200 MelaFind are only used on 1 patient per day that woud generate ~ $3M in revenue for MELA.

    Do the math and you'll see that the potential growth for this company is greater than what is represented by this article.

  • Report this Comment On September 28, 2011, at 12:50 PM, dharband wrote:

    I don't even think that the real long-term answer to MELA is even based in these announcements. IF this solution to the problem of Melanoma works, and they can get enough of them into doctor's offices, MELA will be bought by JNJ or SIEMENS or any other giant medical device company either to co-opt and crush the idea (unlikely), OR to promote it in combination with other tools.

  • Report this Comment On October 04, 2011, at 12:08 AM, goldminingXpert wrote:

    SHZ is not a rare metals play.

  • Report this Comment On October 04, 2011, at 1:00 PM, PatientJC wrote:

    Echoing dharband and NoWallStreetSpin, the article is myopic. It also fails to mention the previously approved CE mark enabling marketing, sales, and use in Europe. One wonders why there is so much negative press about a non-invasive device that has demonstrated the ability to improve screening results.

    Disclosure: Long MELA and hopeful it will benefit my father and friend who are regularly checked for melanoma.

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Related Tickers

5/25/2012 4:00 PM
MELA $2.69 Down -0.08 -2.89%
MELA Sciences CAPS Rating: **
SHZ $1.03 Up +0.18 +21.23%
China Shen Zhou Mi… CAPS Rating: *
SI $85.51 Up +1.17 +1.39%
Siemens AG (ADR) CAPS Rating: *****
MCP $20.22 Down -0.08 -0.39%
Molycorp, Inc. CAPS Rating: **
^DJI $12454.83 Down -74.92 -0.60%
DOW JONES INDUSTR… CAPS Rating: No stars
AVL $1.45 Down -0.01 -0.68%
Avalon Rare Metals CAPS Rating: **
CRDN $24.69 Up +0.34 +1.40%
Ceradyne CAPS Rating: ****

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