This Could Be a Game Changer for the New iPhone

The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric talk about Apple's new Siri feature and discuss whether consumers will latch onto it as they have other "killer" features in previous iPhones. The pair also looks at Siri as a possible disruptive feature to search traffic.  

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Both Eric Bleeker and Jeremy Phillips own shares of no companies listed above. The Motley Fool owns shares of Google, Apple, and Microsoft. Motley Fool newsletter services have recommended buying shares of Google, Apple, and Microsoft and creating bull call spread positions in Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On October 10, 2011, at 10:51 PM, theHedgehog wrote:

    What will happen to the internet when people don't have to read anymore?

  • Report this Comment On October 11, 2011, at 12:23 AM, xmmj wrote:

    True, Siri Assistant will be an incredible feature, but the real feature is more insidious. It does not CLAIM a lot of attention (they advertise it but it does not claim the user's attention) but it affects users in a very profound way.

    This is iCloud that will subtly change the way of interacting with your data. It will profoundly change your expectations of what your device can do.

    This is why Amazon is willing to lose money on the Kindle Fire:

    http://jmmxkindlepage.wordpress.com/analysis-kindle-fire/

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