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Here's How Krispy Kreme Doughnuts Is Making You So Much, So Fast

It takes money to make money. Most investors know that, but with business media so focused on the “how much,” very few investors bother to ask, “How fast?”

When judging a company's prospects, how quickly it turns cash outflows into cash inflows can be just as important as how much profit it’s booking in the accounting fantasy world we call "earnings." This is one of the first metrics I check when I'm hunting for the market's best stocks. Today, we'll see how it applies to Krispy Kreme Doughnuts (NYSE: KKD  ) .

Let's break this down
In this series, we measure how swiftly a company turns cash into goods or services and back into cash. We'll use a quick, relatively foolproof tool known as the cash conversion cycle, or CCC for short.

Why does the CCC matter? The less time it takes a firm to convert outgoing cash into incoming cash, the more powerful and flexible its profit engine is. The less money tied up in inventory and accounts receivable, the more available to grow the company, pay investors, or both.

To calculate the cash conversion cycle, add days inventory outstanding to days sales outstanding, then subtract days payable outstanding. Like golf, the lower your score here, the better.

Here’s the CCC for Krispy Kreme Doughnuts alongside the comparable figures from a few competitors and peers.

Company

TTM Revenue

TTM CCC

Krispy Kreme Doughnuts

$384

27

Flowers Foods (NYSE: FLO  )

$2,615

23

Tim Hortons (NYSE: THI  )

$2,768

24

Sara Lee (NYSE: SLE  )

$8,681

38

Source: S&P Capital IQ. Dollar amounts in millions. Data is current as of last fully reported fiscal quarter. TTM = trailing 12 months.

For younger, fast-growth companies, the CCC can give you valuable insight into the sustainability of that growth. A company that’s taking longer to make cash may need to tap financing to keep its momentum. For older, mature companies, the CCC can tell you how well the company is managed. Firms that begin to lose control of the CCC may be losing their clout with their suppliers (who might be demanding stricter payment terms) and customers (who might be demanding more generous terms). This can sometimes be an important signal of future distress -- one most investors are likely to miss.

While I find peer comparisons useful, I’m most interested in comparing a company’s CCC to its prior performance. Here’s where I believe all investors need to become trend-watchers. Sure, there may be legitimate reasons for an increase in the CCC, but all things being equal, I want to see this number stay steady or move downward over time.

anImage

Source: S&P Capital IQ. Dollar amounts in millions. FY = fiscal year. TTM = trailing 12 months.

Because of the seasonality in some businesses, the CCC for the TTM period may not be strictly comparable to the fiscal-year periods shown in the chart. Even the steadiest-looking businesses on an annual basis will experience some quarterly fluctuations in the CCC. To get an understanding of the usual ebb and flow at Krispy Kreme Doughnuts consult the quarterly period chart below.

anImage

Source: S&P Capital IQ. Dollar amounts in millions. FQ = fiscal quarter.

On a 12-month basis, the trend at Krispy Kreme Doughnuts looks very good. At 26.6 days, it is 5.2 days better than the five-year average of 31.8 days. The biggest contributor to that improvement was DSO, which improved 3.0 days compared to the five-year average.

Considering the numbers on a quarterly basis, the CCC trend at Krispy Kreme Doughnuts looks good. At 26.2 days, it is little changed from the average of the past eight quarters. With both 12-month and quarterly CCC running better than average, Krispy Kreme Doughnuts gets high marks in this cash-conversion checkup.

Though the CCC can take a little work to calculate, it’s definitely worth watching every quarter. You’ll be better informed about potential problems, and you'll improve your odds of finding the underappreciated home run stocks that provide the market's best returns.

To stay on top of the CCC for your favorite companies, just use the handy links below to add companies to your free watchlist.

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Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Motley Fool newsletter services have recommended buying shares of Tim Hortons and Flowers Foods. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 20, 2011, at 10:35 PM, BillMac362 wrote:

    Something smells rotten at Krispy Kreme.

    Correlating with rumors of David Einhorn’s expose and subsequent bludgeoning of Green Mountain Coffee’s accounting and business practices, KKD has tanked. What can explain this 2 month - 35% slide from KKD’s 52 week high in spite of every financial metric showing stellar YTD results along with 2 consecutive quarters of record earnings?

    How about the connection between the two companies and Robert Stiller?

    Stiller is Chairman of GMCR and a 10% active shareholder of KKD. After Einhorn’s presentation Stiller’s now in the bullseye of the SEC probe and will have much explaining to do to the authorities and investors if Einhorn’s insinuation’s about financial improprieties are borne out. Clearly Stiller took a synergistic investment approach when investing in KKD buying up his 10% share over the course of the past 12 months. It’s no coincidence KKD just launched their own branded coffee. A few months ago Stiller was looked upon as the great conduit between KKD and GMRC by investors and insiders. What looked like a great private labeling relationship and potentially dispensing KKD’s coffee into the single serve keurig dispensing machines of GMRC may now have run into a serious speed bump. GMRC’s stock’s at $68 down over $20 this week alone. Also insulting to KKD shareholders was CEO James Morgan buying 3,000 shares for himself a few weeks ago in a phony show of personal support for the falling stock. The purchase cost him a little over $20,000. Talk about putting it all on the line in a show of support for his shareholders! A lot of dot’s are being connected here. Even if it’s not 100% accurate there’s still something wrong with KKD’s stock performance vs. its fundamentals. Something under the hood isn’t right and no one is publicly saying what the issue is.

    The silence is deafening. Unexplained silence is usually a big time warning signal to run!

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Related Tickers

5/25/2012 4:00 PM
KKD $6.48 Up +0.11 +1.73%
Krispy Kreme Dough… CAPS Rating: *
THI $53.37 Down -0.19 -0.35%
Tim Hortons CAPS Rating: ****
SLE $21.19 Up +0.36 +1.73%
Sara Lee Corp. CAPS Rating: **
FLO $20.91 Down -0.08 -0.38%
Flowers Foods, Inc… CAPS Rating: *****

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