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There's no foolproof way to know the future for IMAX (NYSE: IMAX  ) or any other company. However, certain clues may help you see potential stumbles before they happen -- and before your stock craters as a result.

A cloudy crystal ball
In this series, we use accounts receivable and days sales outstanding to judge a company's current health and future prospects. It's an important step in separating the pretenders from the market's best stocks. Alone, AR -- the amount of money owed the company -- and DSO -- the number of days' worth of sales owed to the company -- don't tell you much. However, by considering the trends in AR and DSO, you can sometimes get a window onto the future.

Sometimes, problems with AR or DSO simply indicate a change in the business (like an acquisition), or lax collections. However, AR that grows more quickly than revenue, or ballooning DSO, can also suggest a desperate company that's trying to boost sales by giving its customers overly generous payment terms. Alternately, it can indicate that the company sprinted to book a load of sales at the end of the quarter, like used-car dealers on the 29th of the month. (Sometimes, companies do both.)

Why might an upstanding firm like IMAX do this? For the same reason any other company might: to make the numbers. Investors don't like revenue shortfalls, and employees don't like reporting them to their superiors.

Is IMAX sending any potential warning signs? Take a look at the chart below, which plots revenue growth against AR growth, and DSO:

anImage

Source: S&P Capital IQ. Data is current as of last fully reported fiscal quarter. FQ = fiscal quarter.

The standard way to calculate DSO uses average accounts receivable. I prefer to look at end-of-quarter receivables, but I've plotted both above.

Watching the trends
When that red line (AR growth) crosses above the green line (revenue growth), I know I need to consult the filings. Similarly, a spike in the blue bars indicates a trend worth worrying about. As another reality check, it's reasonable to consider what a normal DSO figure might look like in this space.

Company

LFQ Revenue

DSO

IMAX $57 111
Regal Entertainment Group (NYSE: RGC  ) $753 4
Cinemark Holdings (NYSE: CNK  ) $621 7
RealD (NYSE: RLD  ) $60 77

Source: S&P Capital IQ. DSO calculated from average AR. Data is current as of last fully reported fiscal quarter. LFQ = last fiscal quarter. Dollar figures in millions. 

Differences in business models can generate variations in DSO, so don't consider this the final word -- just a way to add some context to the numbers. But let's get back to our original question: Will IMAX miss its numbers in the next quarter or two? 

I don't think so. AR and DSO look healthy. For the last fully reported fiscal quarter, IMAX's year-over-year revenue grew 2.9%, and its AR dropped 5.7%. That looks OK. End-of-quarter DSO decreased 8.4% from the prior-year quarter. It was down 5.4% versus the prior quarter. Still, I'm no fortuneteller, and these are just numbers. Investors putting their money on the line always need to dig into the filings for the root causes and draw their own conclusions.

What now?
I use this kind of analysis to figure out which investments I need to watch more closely as I hunt the market's best returns. However, some investors actively seek out companies on the wrong side of AR trends in order to sell them short, profiting when they eventually fall. Which way would you play this one? Let us know in the comments below, or keep up with the stocks mentioned in this article by tracking them in our free watchlist service, My Watchlist.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Motley Fool newsletter services have recommended buying shares of IMAX. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

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  • Report this Comment On October 20, 2011, at 6:03 PM, LMSolo2 wrote:

    I've made a tidy sum buying IMAX, shorting it, etc, etc. After a while though, it seemed prudent to hold the position and see what happens. Granted, my investment more than doubled when the stock hit 35+. Still, I decided to hold.

    Ordinarily, I would kick myself for being the proverbial pig that got slaughtered. However, my profits over the past two years more than made up for my momentum-enchanted blunder.

    Moving ahead- I don't know what to make of this stock- or this company. I'm impressed that they bought all those Kodak patents. Impressed but confused. IMAX had better be looking ahead to new technologies instead of investing in celluloid.

    I think that as long as the movie-going public favors gigantic talking robots from outer space, IMAX should have a loyal following and an ever greater chance of expansion and growth. However, this is not a stock to buy and hold for a decade.

    In the end, IMAX's 70mm projector-based exhibitions will go the way of Cinerama. To this day, a real cinema presentation is stunning. Alas, that Rube Goldberg system of presenting movies gave way all to soon to simpler technologies that created the same "Experience".

    Unless IMAX has a four-story tall LCD display on the drawing boards, you had better keep a very close eye on this investment and be ready to sell on a moments notice. If you want to go long on IMAX, be sure to think months, and not decades.

  • Report this Comment On October 20, 2011, at 11:55 PM, kevin4fr29 wrote:

    The Kodak patents that IMAX licensed exclusively were primarily about Laser driven projection technology... that is leading edge and when combined with the R&D work IMAX has done with LLE (Laser Light Engines) over the last couple of years, will likely lead to new brighter and cheaper to run IMAX projection equipment. Equipment that could render all existing Projectors obsolete. Equipment that could breathe new life into the huge Omnimax dome theatres with giant laser powered 3D Blockbusters. IMAX has consistently set the bar for cinematic experience at higher levels in its history and seems destined to do so once again with this deal. Their global theatre expansion is just part of the reason I continue to believe this is definitely a buy and hold stock. The Imax brand name could eventually make its way into our homes with next generation home theatre packages. Forget giant LCD screens... the new viewing experience is more likely to come from computer driven miniature lasers projecting chrystal clear HD images into thin air.

    IMAX has been around since the 60's and I think it is still a company with huge growth ahead... I just wish every theatre was an IMAX theatre.

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