Newell Rubbermaid Shares Popped: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of consumer and office products giant Newell Rubbermaid (NYSE: NWL  ) smell minty fresh today after rising as much as 15.6% on tremendously heavy trading.

So what: Rubbermaid posted a net loss in the third quarter but still came out ahead of analyst expectations, and followed up with an ambitious restructuring plan aimed to cure what's ailing the company.

Now what: The maker of Graco strollers, Calphalon cookware, Sharpie markers, and many other household brands plans to reduce annual costs by about $100 million. A leaner, simpler corporate structure will let management pump those dollars back into marketing and product development to create "a bigger, faster growing, more global, and more profitable Newell Rubbermaid." Like I said -- ambitious. You need that kind of guts -- and a bit of luck -- in order to compete with such fantastic rivals as Procter & Gamble (NYSE: PG  ) , Kimberly-Clark (NYSE: KMB  ) , and Tupperware Brands (NYSE: TUP  ) --  five-star CAPS stocks, one and all.

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