More of us are consuming news via tablets, according to a new study from the Pew Research Center. Some key numbers from the report:
- Roughly 11% of the U.S. population now owns a tablet computer of some kind.
- Of the 1,159 tablet users surveyed, 77% use the device daily and 53% use it to consume news daily. For perspective, 54% said they use tabs for gaming and 39% for social media.
- What's more, 33% said they've tried new sources for news and 42% said they use tablets to read in-depth articles.
Both Apple (Nasdaq: AAPL ) and Google (Nasdaq: GOOG ) investors should be thrilled. The Mac maker wins by selling more iPads while the search king profits from higher ad revenue connected to increasing levels of digital consumption. A win-win for two rivals that are increasingly butting heads.
So who loses? The canned answer would be device-making peers who haven't captured the imaginations of users in the same way that Apple and Google have. This time, the canned answer is wrong.
The real losers here are the newspapers and magazine publishers -- all the companies that News Corp. (Nasdaq: NWS ) chief Rupert Murdoch believed would benefit most from the rise of interactive tablets. News York Times Co. (NYSE: NYT ) , Gannett (NYSE: GCI ) , and Murdoch's own News Corp. lose because, while users are engaging with their products more, they're unwilling to pay for the privilege.
Only 14% of tablet news users identified by Pew had paid directly to access news while 23% more said they get access through a print subscription of some kind. Meanwhile, 40% of all tablet news users said they get their news via a browser rather than an app, and only 21% of those who said they don't pay would be willing to spend $5 a month for digital access if that were their only option for receiving news.
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