Stupidity is contagious. It gets us all from time to time. Even respectable companies can catch it. As I do every week, let's take a look at five dumb financial events this week that may make your head spin.
1. Orcs on the loose
Shares of Activision Blizzard
Gee, I guess it's not just Netflix
It's a tough break for Activision Blizzard, since the revelation came on the day that the video game giant posted better-than-expected quarterly results and released the highly anticipated Call of Duty: Modern Warfare 3.
Bulls may argue that it's just a temporary blip, but massive multiplayer games don't just snap back into fancy. Diehard gamers appear to be heading elsewhere, and it's Activision Blizzard's hope that it can catch them somewhere else.
2. One way to ice down a hot coffee drink
Green Mountain Coffee Roasters
It's been several weeks since hedge fund guru David Einhorn blew holes in Green Mountain's bullish thesis, and Wednesday night's quarterly earnings call was the company's best shot at fighting back. It didn't, at least not effectively enough to ease investors' fears.
Green Mountain is now trading at just 17 times its guidance for its new fiscal year -- a sharp discount to slower-growing premium java companies -- but patent expirations and model sustainability are keeping multiple expansion in check.
3. Click-and-mortar retail
A pair of Walmart.com stores have opened in Southern California shopping malls for the holidays. That's not a typo. Walmart.com is now rubbing elbows with the mall rats.
The stores are microscopic compared to the cavernous Wal-Mart Supercenters you know all too well. One of the two locations is just 1,000 square feet. Through the end of next month, these two stores will sell small hot media items and gadgetry, but they also have a fleet of laptops for mall shoppers to use to browse through the discounter's virtual aisles.
I think this is a brilliant move for Wal-Mart. This item winds up in the "dumb" list this week because I can't fathom what the mall owners were thinking. How can this not upset the more conventional tenants in these malls? They're not only competing against the everyday low prices of Wal-Mart, but now these stores are encouraging holiday shoppers to find better bargains online.
Mall Santa's not going to be happy.
4. Primo and proper
Investors expecting a big holiday bang out of Primo Water's
Primo is now expecting just $1 million to $2 million in Flavorstation-related sales this quarter. Its inability to land material retail distribution outside of 500 home improvement stores and an ill-timed delay to reformulate its soda flavors will cost it the critical 2011 holiday shopping season.
This doesn't mean that Primo's flagship water business isn't doing well. Selling exchangeable three- and five-gallon bottles of drinking water has been a booming business for the company. However, the home-based pop play is off the table -- for now.
5. Flash flood
Too many tech tastemakers are embracing the Flash-less HTML5 as the new online standard. This is naturally welcome news for Apple
Well, those marketing teams will now need to find a new angle.
If you want to track these companies to make sure that they don't make another dumb mistake soon, consider adding them to My Watchlist.