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This Just In: More Upgrades and Downgrades

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At The Motley Fool, we poke plenty of fun at Wall Street analysts and their endless cycle of upgrades, downgrades, and "initiating coverage at neutral." While the pinstripe-and-wingtip crowd is entitled to its opinions, we've got some pretty sharp stock pickers down here on Main Street, too. (And we're not always impressed with how Wall Street does its job.

Given this, perhaps we shouldn't be giving virtual ink to "news" of analyst upgrades and downgrades. And we wouldn't -- if that were all we were doing. Fortunately, in "This Just In," we don't simply tell you what the analysts said. We also show you whether they know what they're talking about.

And speaking of the best...
There's a saying in investing circles: "Don't measure something with a micrometer and mark it with chalk if you plan to hit it with an ax." It's a pretty well-known bit of wisdom, but apparently not one that Deutsche Bank has ever heard of.

On Friday, you see, the German analyst upped its rating on Chinese Web portal SINA (Nasdaq: SINA  ) . Previously having a hold on the stock, Deutsche had SINA's valuation worked out to the dime: $92.40. But based on a second look at the company's Weibo microblogging website, Deutsche now believes the stock is worth an extra $2.40 a share ($94.80 in all) and deserves a buy rating to boot.

Weibos won't wobble
Before last week, Deutsche had viewed SINA primarily as a play on "its growing presence in social gaming." In this respect, SINA was classed with companies such as Tencent and Renren (Nasdaq: RENN  ) . But Deutsche now also believes it's seeing "Weibo monetization ... approaching" at SINA. "We expect Weibo to become a profitable and scalable commercial platform as a core hub of activity in China" and part of "a massively diversified eco-system."

Let's go to the tape
If anyone has a feel for how "ecosystems" are built online -- and how they can create profits for investors -- it's probably Deutsche Bank. We've been tracking this banker's performance for more than five years now and found it to be a pretty reliable stock picker. Ranked in the top 20% of investors we track, Deutsche has achieved roughly 65% accuracy when recommending Internet software and services stocks. Across the length and breadth of this industry, it's has racked up nearly 1,000 percentage points worth of market outperformance on its winners, including such stars as:

Company

Deutsche Rating

CAPS Rating
(out of 5)

Deutsche's Picks Beating S&P by

NetEase.com Outperform **** 26 points
Sohu.com Underperform *** 35 points
Baidu Outperform ** 245 points (picked twice)

Source: Motley Fool CAPS.

Will SINA become the next entry in Deutsche's win column? I wish I could give you an ironclad guarantee that it will...but I can't.

Make that, "I still can't." Two months ago, I took a look at the similarly bullish stance on SINA that British banker Barclays had taken, but came away unimpressed. Priced at 47.2 times last year's free cash flow (this year's is anyone's guess, because SINA's not very diligent about filing cash-flow statements consistently), 46.9 times next year's projected earnings, or infinity times this year's still-absent profits -- any way you look at it, SINA shares seem richly valued.

Foolish final takeaway
Sure, Deutsche could be right about the stock. SINA could be about to turn things around -- to start "monetizing" those Weibo visits and generating some serious cash for its shareholders. But personally, I've always been more comfortable investing in companies that are doing well and have proven the ability to do well than in those that might do well...eventually.

Deutsche says SINA is one of the latter, but if you ask me, you're better off investing in strong free cash flow producers, selling for reasonable prices -- companies like NetEase, Sohu.com, and Shanda Interactive (Nasdaq: SNDA  ) , to name a few. These are better bargains and safer places to put your money today.

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Fool contributor Rich Smith does not own shares of (or short) any stock named above. You can find him on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 331 out of more than 180,000 members. The Motley Fool has a disclosure policy.

Motley Fool newsletter services have recommended buying shares of SINA, NetEase.com, Sohu.com, and Baidu.

We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 05, 2011, at 12:50 PM, tedstips wrote:

    amazing on SINA. After a rally off the August lows to 112 ,MF came out with a buy on SINA, in Sept.,then it goes to the hi 50's.Now MF is saying it is overpriced.In fact they liked it at $140. This is why I am dropping this service like a rock.Absolutely junk.

    Unless,of course jyou bought their 660 recommendations over the past x years,then you beat the mkt.

  • Report this Comment On December 10, 2011, at 7:28 AM, north67 wrote:

    I have to agree with tedstips. I bought Sina at a then low of 120 based on all the glowing reviews from MF including the article titled, Best Stock of the Year (or something like that). NOW, when I have lost over half my investment, after hanging on because several updates told me to, now MF says it's overvalued at 94???? Come on guys! This isn't Netflix imploding. Everything Rich Smith mentions is old news.

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Related Tickers

5/25/2012 4:00 PM
SINA $53.31 Down -0.06 -0.11%
SINA CAPS Rating: ***
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Shanda Interactive… CAPS Rating: ***

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