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The Year Superstar CEOs Lost Status

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Like star athletes, chief executive officers often enjoy superstar status in our society -- not to mention oversized pay for their occupation. However, this has been the year of the superstar supernova; a massive onslaught of resigning and ousted CEOs proved to be a major trend in 2011.

Still, the sting of defeat was mitigated in too many cases. Although chief executives are supposedly paid the big bucks for the risks of the job, shareholders need to watch how boards of directors continue to cushion these high-profile falls from grace.

Don't let the door hit you on the way out
For many years, boards of directors seemed to look the other way regarding all but the most egregious examples of poor CEO performance. Although such a major litany of CEOs having been shown the door this past year is a turnaround in behavior, you be the judge of how painful those departures were (and for whom), and how well corporate boards handled the situations at hand.

In some cases, chief executives "retired" from their posts without successors in mind. New York Times recently named publisher Arthur Sulzberger, Jr., as interim CEO after Janet Robinson's resignation, and word on the street is that the company's still searching for a replacement.

After First Solar's (Nasdaq: FSLR  ) CEO Rob Gillette was apparently pushed out, Chairman and Founder Mike Ahearn took the interim CEO post, and there's still no permanent replacement in sight. Oddly enough, the company didn't even give much of an "official version" of a reason for Gillette's departure at the time.

Blue Nile's (Nasdaq: NILE  ) CEO Diane Irvine recently abandoned her post; Senior Vice President Vijay Talwar has been named interim CEO and, again, the company didn't give a reason for the resignation.

Talbots and Avon Products (NYSE: AVP  ) are other examples of companies whose CEOs plan to step down once their companies announce successors.

Meanwhile, several of 2011's chief executive departures could make some kind of "news of the weird" countdown for 2011.

Carol Bartz's ouster as CEO of Yahoo! (Nasdaq: YHOO  ) made headlines as well as a primer on colorful language. That takes some brass, given the fact that Bartz's tenure didn't do much for Yahoo!'s competitive positioning.

Nabors Industries' (NYSE: NBR  ) former chief executive Eugene Isenberg was basically demoted to chairman, but somehow the role change triggered a clause in his contract, entitling him to a $100 million "goodbye" package.

Automatic Data Processing (Nasdaq: ADP  ) CEO Gary Butler abruptly retired, but it turned out there was a particularly bizarre reason for the unexpected departure. A few days before, he had been arrested on criminal domestic violence charges against his wife in South Carolina.

Although a massive number of chief executives were sent out to pasture in 2011, don't worry about the likelihood they'll show up at the neighborhood soup kitchen. Many were pushed out there with plenty of financial resources, even in cases where shareholders might rightfully believe the companies in question simply don't have money to burn.

New York Times plans to pay Robinson $4.5 million next year for "consulting services." Talbots' Trudy Sullivan will receive a $5 million severance for her troubles (and troubled tenure). And Avon's Andrea Jung simply takes a $375,000 base salary pay cut, since she will still receive an annual payout of $1 million for her new stripped-down role as chairman.

A senseless cost for shareholders
As shareholders, we can look back at 2011 and note that boards of directors seem to be getting more aggressive about dismissing underperforming CEOs. However, this is no time to become complacent; clearly, boards too often still cushion the fall of these former superstars with pretend "retirements" that guarantee handsome goodbye packages. More outright firings for underperformance would protect shareholder capital from being squandered on unearned golden parachutes and ongoing perks.

Paying for bittersweet goodbyes has helped CEO pay defy the laws of gravity. Last week, I explored GMI's data on the 10 highest-paid CEOs in 2010, and noted that four of those CEOs made major bank on their way out.

As shareholders, we must keep a diligent eye on CEO pay at the companies we own shares of, as well as on how their boards deal with chief executives' underperformance. That includes identifying the individuals serving on the companies' compensation committees, and adjusting our voting regarding these individuals using our annual proxy ballots.

Hopefully a major trend in the coming new year will be an end to pay for failure. Shareholders can't afford to overlook the negative effects of this perverse incentive.

Check back at Fool.com on Wednesday, Dec. 28 for Alyce Lomax's next column on environmental, social, and governance issues.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Alyce Lomax does not own shares of any of the companies mentioned. The Motley Fool owns shares of First Solar and Yahoo!. Motley Fool newsletter services have recommended buying shares of ADP, Blue Nile, Yahoo!, and First Solar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 22, 2011, at 10:03 AM, DJDynamicNC wrote:

    "Pay for failure" is a great term to describe the process, as that's exaxctly what is going on. If I got 10 million dollars for winning but 8 million for losing, I wouldn't feel much concern for the outcome of my actions either.

  • Report this Comment On December 22, 2011, at 10:23 AM, TMFLomax wrote:

    I know DJDynamicNC! It's such a perverse incentive. I can't get behind it at all... they win financially no matter what, unlike shareholders who often suffer very much financially from CEOs actions and bad decisions...

    Alyce

  • Report this Comment On December 22, 2011, at 3:14 PM, mm5525 wrote:

    "Alyce Lomax does not own shares of any of the companies mentioned. "

    As usual.

    Is any CEO worth their pay, TMFLomax? Can you ever, even for a fleeting moment, bring yourself to actually type the words "yes" or actually include something postitive about CEOs in an article?

  • Report this Comment On December 22, 2011, at 11:12 PM, dbernhard wrote:

    Thanks for the article TMFLomax. mm5525, I'd be curious as to any quantitative ideas you might be able to propose in regards to CEO valuation...perhaps comparing their pay as a ratio of hours worked (as a very large portion of American workers do exactly this, or have at some point in their lives, it would be understandable by most people), revenues, share price, or income?

    Without such a metric, we are all left with nothing much more than speculation, headlines, and CEO's who understandably feel/act immune to the reality that most of us live in.

  • Report this Comment On December 22, 2011, at 11:55 PM, skypilot2005 wrote:

    On December 22, 2011, at 3:14 PM, mm5525 wrote:

    "Alyce Lomax does not own shares of any of the companies mentioned. "

    As usual.

    Is any CEO worth their pay, TMFLomax? Can you ever, even for a fleeting moment, bring yourself to actually type the words "yes" or actually include something postitive about CEOs in an article? "

    IMO, It's hard to find CEOs with reasonable pay / compensation packages. Many "stack" their boards with "serial" board members who serve on multiple boards that pay them excessively for being board members.

    CEOs with reasonable pay are the exception.

    Remember that as a stockholder, they are taking YOUR equity.

    Supporting these folks is like thanking a pick pocket who just stole your wallet.

    The only reason it continues is because most of us are like "sheep"; not voting at all or voting for all current board members annually.

    Alyce, keep the "light" on these folks.

    Fool On

    Sky Pilot

  • Report this Comment On December 24, 2011, at 10:01 PM, goalie37 wrote:

    @mm5525 - Are there CEOs who legitimately earn their pay? Of course. But that is missing the point of the articles she has been writing for several years now.

    Ms. Lomax has been doing what far too few journalists are willing to do - taking on the corruption in our system day in and day out. When most in the financial media are willing to take the comfortable position of "buy this" or "sell that", she has written piece after piece exposing where we the shareholders have been taken to the cleaners by the people who are supposed to be safeguarding our investment dollars.

    So, are there good CEOs who earn their pay? Of course. Are there boards of directors who act properly as custodians of their firms? Definitely. But turning a blind eye on case after case of wrong doing just because it doesn't occur exactly 100% of the time doesn't make a good argument. That would be like leaving your wallet on a table over and over because one time someone didn't steal it.

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