The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and Chief Technology Officer Jeremy Phillips discuss topics across the investing world.
In today's edition, Jeremy and Eric discuss Netflix's search for a new chief marketing officer. Leslie Kilgore recently left the position after 12 years on the job. While investors might not zone in on marketing as a key differentiator, Netflix's subscriber acquisition costs, or SAC, have long been the envy of the industry. However, Kilgore's stepping down is another demonstration of how Netflix is switching strategies from a delivery-based disc model to a streaming company that needs to target subscribers in new ways.
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