This video is part of our "Motley Fool Conversations" series, in which analyst Austin Smith discusses topics around the investing world.

In toady's edition, Austin takes a closer look at how finance top dog JPMorgan Chase (NYSE: JPM) earns its cash. The company is the poster child for the homogenization that's gone on in the finance space recently, with Wall Street banks gaining a Main Street division, and vice versa. This has made companies in this space that much more complex and difficult to analyze, but it's also given them even more catalysts for growth. Despite all of these mergers and buyouts, though, this space is still extremely cheap today. Many big banking firms trade near historic lows with regard to their book value and could slingshot upward in the coming months.

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