The Dow Jones Industrial Average
Let's take a look at events that are likely to drive markets over the coming the week.
Two Dow stocks will report earnings: pharmaceutical giant Pfizer
Meanwhile, Kraft baffled market-watchers recently when it announced that it will change its name to Mondelez, a portmanteau of "monde" and "delicious", after it spins off its grocery division. The new name will strictly be a corporate moniker, not to be featured prominently on packaging the way "Kraft" is on some products now. Analysts are eyeing a profit of $0.56 a share.
Finally, on Friday, the always-important employment report arrives. New unemployment claims have been higher than expected recently, which many see as a negative sign for job growth, especially after March's disappointing addition of 120,000 jobs. The market is eyeing 162,000 new non-farm jobs for April, and the unemployment rate is expected to hold at 8.2%. That level of job growth is still well short of new jobs added in December, January, and February, which came in over 200,000 each month.
One last item of note to investors: JPMorgan Chase
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