The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and Chief Technology Officer Jeremy Phillips discuss topics around the investing world.

Over the weekend, reports surfaced that Apple was in talks to purchase minimalist TV maker Loewe. It's long been known that Apple has had ambitions to enter the living room, but such a buy would be the strongest proof yet how serious Apple is about releasing a TV in late 2012 or 2013. Still, this morning Loewe rebutted the reports amid a frenzy that sent its shares up 24% in German trading. Not only that, but in a speech a Foxconn executive revealed that it's "making preparations for iTV." With interest rabidly building in Apple's foray into television, Jeremy and Eric look at these reports and discuss what an Apple TV could mean for the company.

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