The following video is part of our "Motley Fool Conversations" series, in which senior analyst Anand Chokkavelu, CFA, discusses topics around the investing world.

JPMorgan Chase has reiterated its pledge to keep its dividends humming even as it cuts its $15 billion share-buyback program. Why? For one, the annual run rate on the dividends is a fraction of the cost of the buybacks. Add to that the stigma that lowering dividends creates, and JPMorgan will cling to its quarterly dividends. Anand explains.

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