The following video is part of our "Motley Fool Conversations" series, in which industrials editors/analysts Isaac Pino and Brendan Byrnes discuss topics around the investing world.

In today's edition, Isaac reflects on new developments for Zipcar's stock, which spiked 9% during the first two days of trading this week on the news that Morgan Stanley initiated coverage on the stock. A respected Morgan Stanley auto analyst expressed bullishness on Zipcar, noting that the stock could be undervalued trading around $10 per share. In his opinion, "Zipcar offers a premium service and cars that people want to drive at the best locations with a brand not associated with a tired rent-a-car industry." Isaac believes his comments speak volumes about this rule-breaking company's future prospects.

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