The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith discusses topics around the investing world.
In today's edition of "Buy, Sell, or Hold?" Austin looks at SodaStream. The company has been a multibagger for some, and a portfolio land mine for others. After moving through his pro and cons list, Austin settles with a buy rating. He likes the razor/blade model, the impressive growth thus far, and the potential for continued adoption in high soda-consumption regions like the United States. While there are risks such as reduced usage after purchase, a larger decline in soda consumption, and the potential for a fad-like burnout, Austin ultimately thinks this one has what it takes to run up.
He's not the only one, either. SodaStream has been hailed as a multibagger pick by Chief Rule Breaker David Gardner. You can "Discover the Next Rule-Breaking Multibagger" in our special free report. Remember, this is the guy who picked Intuitive Surgical before it ran up 1,000% Click here to access your report -- it's totally free.
