Buy, Sell, or Hold: SodaStream

The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith discusses topics around the investing world.

In today's edition of "Buy, Sell, or Hold?" Austin looks at SodaStream. The company has been a multibagger for some, and a portfolio land mine for others. After moving through his pro and cons list, Austin settles with a buy rating. He likes the razor/blade model, the impressive growth thus far, and the potential for continued adoption in high soda-consumption regions like the United States. While there are risks such as reduced usage after purchase, a larger decline in soda consumption, and the potential for a fad-like burnout, Austin ultimately thinks this one has what it takes to run up.

He's not the only one, either. SodaStream has been hailed as a multibagger pick by Chief Rule Breaker David Gardner. You can "Discover the Next Rule-Breaking Multibagger" in our special free report. Remember, this is the guy who picked Intuitive Surgical before it ran up 1,000%  Click here to access your report -- it's totally free.

Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of SodaStream, Intuitive Surgical, and Staples. Motley Fool newsletter services recommend Green Mountain Coffee Roasters, SodaStream, Intuitive Surgical, and Staples. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On June 28, 2012, at 3:10 PM, roman60 wrote:

    Just read an article about the limited number of places for refilling carbonation cylinders. If this is true it will make prmw, primo water highly competitive with the sos something product.

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