Buy, Sell, or Hold: ZAGG

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.

In today's edition of "Buy, Sell, or Hold?" Austin looks at ZAGG. With mobile devices continuing to grow by leap and bounds, you may think the case maker is an easy buy rating, but Austin gives it a hold instead. Despite a lot of potential as smartphone and tablet sales continue to grow, there are no switching costs for ZAGG's products and its competitive advantage is nil. This is very much an "all ships rise with the tide" thesis. The growth rates in this industry are so nuts right now, it's likely that ZAGG will continue to grow in the near term. Looking beyond a year or year and a half, Austin has less conviction.

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  • Report this Comment On May 29, 2012, at 4:26 PM, Kenergy wrote:

    One "huge" thing he forgot to mention Is ZAGG's over 50 percent ownership of HZO. If/when HZO picks up a contract to waterproof a line of cellphones or whatever, ZAGG will pop bigtime.

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