In today's edition of "Buy, Sell, or Hold" analyst Austin Smith puts a sell rating on Coffee Holding. It may be tempting to look at its price chart and longingly wonder if it could ever return to its 52-week high of $30.98. Unfortunately, the company is too reliant on the business of a dying coffee stock. While the company has some upside potential with its Superior Selections coffee brand and when it opens a few more doors, it's still unproven and marching into an industry with billion-dollar coffee labels and fiercely loyal drinkers. With so much uncertainty surrounding Green Mountain Coffee Roasters, and with it, Coffee Holding, Austin recommends selling.

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