The following video is part of our "Motley Fool Conversations" series, in which research analyst Lyons George and industrials editor/analyst Isaac Pino discuss topics around the investing world. In the wake of a recent Bloomberg report claiming that Amazon.com is at work with a Chinese manufacturer to mass-produce a handset device, it sure looks like the smartphone space is about to get a lot more crowded. In today's edition, Lyons and Isaac discuss why -- unlike other "rumored" smartphone makers -- Amazon would be wise to put some skin in the game. With a fast-growing content ecosystem and a proven track record in hardware manufacturing, the e-tail king (and its investors) might be poised for another huge win.

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