Investopedia Launches New Financial Platform with Website Redesign and Updated iPhone App
Investopedia.com adds actionable financial analysis, new content channels and market data
NEW YORK--(BUSINESS WIRE)-- Investopedia, the leader in online financial education and a ValueClick Brand (Nasdaq: VCLK ) , has launched a bold new website design that adds actionable financial analysis, new content channels and market data to www.investopedia.com. With over 38 Million Pageviews and 11 Million Monthly Unique Visitors, Investopedia continues on a considerable growth trajectory. As more consumers seek to take control of their financial futures, Investopedia is expanding to provide users with data and tools to make informed investing decisions.
Investopedia launches bold new website design, providing users with data and tools to make informed investing decisions. (Photo: Business Wire)
“We’ve made great strides in the last two quarters, and there is much more to come,” said Kristina Milke, SVP and Managing Director of Investopedia. “We’re very excited to continue building the Investopedia brand into a financial force and provide products that enable financial empowerment for all consumers.”
As more individuals seek to take control of their finances, Investopedia is poised to take advantage of increased consumer financial activity. With a rich history of providing unbiased investing content, the new Investopedia.com now enables users to take action across a multitude of financial products and services. As people seek greater depth and insight from their financial publications, Investopedia offers a comprehensive product suite that now includes:
- Real-time Market Data and Analysis
- Comparison Engines for financial products and services including Trading platforms, brokerages and tax software
- New Channels including Investing, Markets, Personal Finance, Active Trading, Professionals, Forex and more
- New Navigation allowing users to quickly find relevant content
“We spent a great deal of time thinking about our users and how to leverage our position in the financial ecosystem to create greater value,” said Mark Ly, VP of Operations & Technology for Investopedia. “Our new site provides users with premiere content, organized in a way that elevates the Investopedia brand into a next-generation digital platform.”
Investopedia Introduces New iPhone App
Investopedia also recently launched an updated iPhone App (http://itunes.apple.com/us/app/investopedia/id461903613?mt=8) that provides users access to the best of Investopedia anytime, anywhere, including:
- Trending Articles
- Investopedia Term of the Day
- Financial Terms & Definitions
“The new site design and iPhone app help differentiate Investopedia from other financial publications,” said Bob Fritze, VP of Advertising Sales for Investopedia.
“We’ve had an incredible response from advertising clients who tell us the site design has had a positive impact on both branding and performance,” said Fritze. “It allows us to offer dynamic, non-standard ad units and provides greater flexibility for audience and contextual targeting. We’re also working closely with partner ValueClick divisions ValueClick Media, Mediaplex and Dotomi to bring new products to market that significantly differentiate our portfolio of solutions.”
Investopedia is a leading digital financial publication providing educational and practical information to users seeking to improve their financial futures. Investopedia has been a leader in independent, unbiased online financial education since 1999. Along with the most comprehensive online financial dictionary, users also have access to nearly 200 contributors, with expertise ranging from active trading to personal finance, as well as real time market data, and financial comparison tools.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK ) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include: Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com and PriceRunner. The company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2012; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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Adam Smith, Marketing Manager
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