Today, industrials editor/analyst Brendan Byrnes discusses some new marketing initiatives from General Motors (NYSE: GM ) . The company will integrate ideas like its 60-day money-back guarantee and no-haggle pricing to encourage consumers to visit its dealerships. At the end of the day, the auto market remains product-driven, so these initiatives shouldn't have much of an impact on GM investors. Instead, pay attention to how consumers receive GM’s new vehicles, and whether it can hold off competitors to defend its leading market share in the U.S. GM is battling resurgent Japanese automakers and domestic rival Ford, which did a better job continuing its product development through the financial crisis.
Despite the fact that Ford has been making very good vehicles lately, struggles in Europe have helped push the stock below $10. Many investors may be wondering when and if the bleeding will stop for the Blue Oval. Ford is still performing incredibly well in North America and is investing heavily in Asia to drive future growth. So does Ford's recent drop create an incredible buying opportunity, or are there other hidden risks associated with the stock that investors need to know about? To answer that, one of our top equity analysts has compiled a premium research report with in-depth analysis on whether Ford is a buy right now, and why. Simply click here to get instant access to this premium report.