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It's been a good week for Sirius XM Radio (Nasdaq: SIRI  ) .

Barclays Capital analyst James Ratcliffe upgraded shares of the satellite radio provider on Monday. Yesterday, it was ISI Group analyst Vijay Jayant initiating coverage with a bullish rating.

The analysts don't necessarily see eye-to-eye here.

Ratcliffe is merely upgrading the stock to neutral, and raising his price target on the stock to $2.25. Jayant is a bit more bullish, dusting off coverage with a buy rating and an ambitious price tag goal of $2.80.

However, both analysts touched on the same thing in their notes. Ratcliffe and Jayant see Sirius XM buying back a ton of stock over the next few years.

The move makes sense. Satellite radio is a very scalable business, and it's not as if the company needs to set aside big chunks of cash for anything other than refreshing its satellites every few years. Sirius XM is going to be generating a ton of free cash flow along the way, and it may as well use most of it to retire some of its stock.

Ratcliffe sees XM potentially spending $1 billion a year on repurchases. Jayant is more aggressive, suggesting that Sirius XM will repurchase $5 billion worth of its stock between 2013 and 2015.

Why are analysts trying to spend Sirius XM's money? Well, one thing keeping the stock back is that there are roughly 6.5 billion shares outstanding once you account for Liberty Media's (Nasdaq: LMCA  ) 40% preferred share stake in the company. Many of the most valuable companies in the country don't have that many shares outstanding.

There's also Liberty Media's recent move to beef up its effective stake to 46.2% of Sirius XM to gain de facto control. The move would allow the company to spin off its shares to shareholders in a tax-advantaged manner. This would naturally lead to a glut of shares on the market, and one way to combat a beefy float is to repurchase shares in the open market.

Earmarking billions for buybacks will have an impact. At today's prices, spending $5 billion would be enough to repurchase more than a third of its outstanding shares. Then again, if Sirius XM continues to grow at a healthy clip, its share price will also move higher, and the company will be buying back fewer shares.

Then again, that would probably be a good problem for shareholders to have.

Running of the bulls
I remain bullish on Sirius XM's future. It should come as no surprise that I'm promoting the CAPScall initiative for accountability by reiterating my bullish call on Sirius XM for Motley Fool CAPS.

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The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story, except for Liberty Media. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.


Read/Post Comments (5) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 21, 2012, at 1:14 AM, cheeby wrote:

    Still bullish but don’t own shares yourself eh? Once in a while I’d like to receive advice from someone who actually puts his own money where his mouth is…

  • Report this Comment On July 21, 2012, at 8:08 AM, doubting wrote:

    Rick,

    You are right that the company will be "filthy" cash rich and it will use the cash for stock buybacks. I suspect that they may even be more aggressive in the beginning while the stcok price is ridiculously low.

    Where I disagree is that they will be launching satellites every few years. As you know, satellite life span is about 15 years. Sirius will need to start replacing satellites in early 2020s, with first meaningful expenses beginning 2018. So, they have net 5.5 years with virtually no tax due to NOLs before any considerable satellite costs. Also, have in mind that they will reduce the number of satellites twofold from 8 to 4, with overall launch and build expenses about $1.6B conservatively.

    Let us make a few reasonable assumptions based on indicative trends.

    1. Odds are very strong that siri will be adding about 2M customers annually in the next five years.

    2. Siri will refinance most of its debt at about 6% or 7% rate (it is obvious that siri will be come credit worthy in the next 12 months due to its stellar performance) and will save about $120M on interest.

    3. With expected margins, the company can generate close to $10B in the next five years, of which it can safely spend $8B on debt repurchase.

    As the result, siri may remove over 2B shares from the market. By 2017 the company will most likely be valued over $40B with fair share price at $10 or higher. This assumption does not account for market HYPE.

  • Report this Comment On July 21, 2012, at 11:55 PM, BrickJohnson wrote:

    Shares repurchased will not be retired and will go to executive compensation by which process rich will get richer and investors will get jack.

  • Report this Comment On July 23, 2012, at 12:31 PM, kmacattack wrote:

    I think another possibility for wise use of the cash accumulation would be to add a modest dividend, possibly in the 3 percent range. Although I've never bought a lot of stock due to dividends, if the stock price is stable or rising, which SIRI has been for the last 3 years despite a few bumps in the road, I think a dividend would attract some large institutional investors and create even more demand for shares. SIRI is now to the point that they are "over the hump" and with every new subscriber is adding to their gross dollar and percentage of profit margins. There are about 20 million idle SIRI receivers, with a large percentage of those sitting on the lots of car dealerships around the country. The aggressive policy as of late of working in tandem with these "branded" dealers such as Ford, GM, etc. along with mega used dealer Car Max and others is a great way to increase the subscriber base at a very low cost. There are a lot of ways for SIRI to make money. I've wondered it they had the availability on the existing satellites to add Internet via satellite, or possibly Ala Carte TV programming, such as Premium packages such as HBO, Showtime, etc. A lot of people like myself would jump at the chance to "cut the cable" and purchase Internet or TV broadcasts from SIRI. Even in a somewhat flat economy, SIRI has been growing by leaps and bounds, and it's no wonder. They have something which no one else has been able to duplicate. SIRI has the absolute best content available, and content is KING.

  • Report this Comment On July 23, 2012, at 12:34 PM, kmacattack wrote:

    Congratulations on another great, well thought out article with theories backed by solid factual information. Well done, Rick.

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