In the following video, Motley Fool financial editor Brenton Flynn discusses his reason for owning shares of online retailer Amazon.com and staying on the sidelines with Apple. By traditional valuation metrics, owning Amazon, whose P/E ratio is 180, seems insane when compared Apple, which comes in at a mere 15. However, Brenton sees Amazon as a much more compelling long-term story than Apple, which will have to continually innovate each and every year to stay relevant in the rapidly evolving consumer-electronics industry. Follow along for a summary of Brenton's logic, and feel free to criticize him in the comments section!
If you're a tech investor, the amount of Apple stock in your portfolio has been a key factor in whether you've been stomping the market in recent years. However, with the company preparing its most important phone launch in history with the iPhone 5 and looking at a game-changing television, the stakes have never been higher for Apple. If you're looking for how to play Apple in the coming months, The Motley Fool has created a brand new report listing not only the opportunities facing Apple, but also what to look for to know when to sell. The report not only comes with a write-up from one of our top analysts but also includes continuing updates whenever news strikes the company. Click here to get started today!