Today, analysts Brendan Byrnes and Austin Smith discuss Green Mountain Coffee's new product launch. The company is trying to replicate its previous model with a new brewer, but consumers will have no reason to switch. With higher costs for less variety, expect the effort to struggle.
With Green Mountain as cheap as it's ever been, many investors are wondering whether this is the end of the former market darling or the perfect entry point for an enormous rebound. You can find our recommendation for how to play the company in our new premium research report. In it you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access.