The Scariest Things About Green Mountain

Today, analysts Brendan Byrnes and Austin Smith discuss what investors should fear most about Green Mountain Coffee. Troubling issues jump out everywhere, including an upcoming patent expiration, an inability to project and manage inventory, and a lack of return on aggressive growth spending.

With Green Mountain as cheap as it's ever been, many investors are wondering whether this is the end of the former market darling, or the perfect entry point for an enourmous rebound. You can find our recommendation for how to play the company in our new premium research report. In it you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access. 

Austin Smith owns shares of SUPERVALU Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool owns shares of SUPERVALU and has the following options: long DEC 2012 $16.00 puts on Green Mountain Coffee Roasters and short DEC 2012 $21.00 calls on Green Mountain Coffee Roasters. Motley Fool newsletter services recommend Green Mountain Coffee Roasters. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (7) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 09, 2012, at 6:29 PM, pushkin9 wrote:

    The scariest thing about this discussion is that Austin Smith can't explain his views without looking at a cheat sheet. If you want to have an objective discussion, have two sides of the story. This is a controversial company, so, probably makes sense to address both negatives and positives. Unless, of course, you have a crystal ball or inside information. Good luck!

  • Report this Comment On August 09, 2012, at 7:20 PM, Bertman55 wrote:

    these guys are a joke. All they do is put out their biased nonsense on this stock. They are short so pay them no attention, like everyone else! They are losing credibility by the day!

  • Report this Comment On August 09, 2012, at 7:32 PM, Bertman55 wrote:

    They write the same crap every day and just change title of the article . While the stock rallies in their face everyday. Does anyone actually take motley fool serious?

  • Report this Comment On August 09, 2012, at 10:50 PM, mrberris wrote:

    These guys are a real high school comedy. Come on Austin......if you are short, cover now and please stop repeating yourselves over and over again. Your buddy too. Class clowns. The negative hours are over and Green Mountain is rising from the bottom. Watch and let it happen

  • Report this Comment On August 10, 2012, at 1:37 AM, nbvodf wrote:

    The Motley Fool owns shares of SUPERVALU and has the following options: long DEC 2012 $16.00 puts on Green Mountain Coffee Roasters and short DEC 2012 $21.00 calls on Green Mountain Coffee Roasters.

    OH SNAP! Long on 16 shorts and short on 21 longs!

    These fools are getting killed!!!

    dumb morons.

  • Report this Comment On August 10, 2012, at 8:07 AM, earthunit wrote:

    You "FOOLS" are STILL bashing GMCR?!

    Give it a rest already - idiots!

  • Report this Comment On August 10, 2012, at 10:06 AM, TMFBWItime wrote:

    @pushkin9

    http://www.fool.com/investing/general/2012/07/06/3-reasons-t...

    @mrberris

    I have no financial stake in Green Mountain, as indicated in the disclosure above.

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