3 Things Investors Need to Watch About Green Mountain Coffee

Today, analysts Brendan Byrnes and Austin Smith discuss three Green Mountain Coffee story lines that investors need to follow. The upcoming patent expiration could shock the company, which will try to remain competitive despite losing a huge competitive advantage. This could also affect whether GMCR manages to continue its impressive growth story, and help determine whether the company can better manage its inventory.

With Green Mountain as cheap as it's ever been, many investors are wondering whether this is the end of the former market darling, or the perfect entry point for an enourmous rebound. You can find our recommendation for how to play the company in our new premium research report. In it you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access. 

Austin Smith has no positions in the stocks mentioned above. Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool owns shares of SodaStream and has the following options: long DEC 2012 $16.00 puts on Green Mountain Coffee Roasters and short DEC 2012 $21.00 calls on Green Mountain Coffee Roasters. Motley Fool newsletter services recommend Green Mountain Coffee Roasters and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (9) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 10, 2012, at 6:36 PM, Bertman55 wrote:

    Look at this idiots past articles , it's always the same story under a different article. He is short and trying to save his a$$. It's really almost comical at this point . If you listen to this guy you deserve to lose your money. I've never seen anything like it .

  • Report this Comment On August 10, 2012, at 6:41 PM, Bertman55 wrote:

    Austin , what's with the recent insider buying? Please shed some light on that for us please.

  • Report this Comment On August 10, 2012, at 6:43 PM, Bertman55 wrote:

    Austin, what are your thoughts on the recent insider buying?

  • Report this Comment On August 10, 2012, at 11:42 PM, TMFBWItime wrote:

    @ Bertman55

    Per the disclosure in this article, I have no financial stake in Green Mountain, or any company mentioned here. The most recent insider buying amounts to only $272,000, which is about 500x less than the most recent batch of insider selling. Granted, that was mostly Robert Stiller's margin call, but going back to the next most recent batch prior to that and we see that the current purchases are still just a sliver compared to larger net sales recently. My thoughts on the current insider buying would be to not read into them too much.

    Fool on!

  • Report this Comment On August 11, 2012, at 5:45 AM, Bertman55 wrote:

    Yes , as you said that was a one time event ( margin call) on Robert stiller that accounts for nearly all of the selling. Not a true representation whatsoever, and you know that

  • Report this Comment On August 11, 2012, at 5:47 AM, Bertman55 wrote:

    I find it disheartening that you guys literally put out the same article daily with no new information added at all, and just change the title of your article. That is not useful whatsoever , and I think the majority woul be with me on this one. You said your opinion now unless you have something new to add, move on

  • Report this Comment On August 11, 2012, at 5:48 AM, Bertman55 wrote:

    And maybe you don't have a financial stake on the company , but the motley Fool does and they are short , is that not true ?

  • Report this Comment On August 11, 2012, at 7:22 AM, henry888ca wrote:

    You kids are disgusting!! Find a real job or go back to school!! Saying the same thing over and over again is not the way to learn this business !!

  • Report this Comment On August 11, 2012, at 9:13 AM, TMFBWItime wrote:


    The disclosure about Motley Fool ownership is a combination of all Motley Fool services and real money portfolios managed by individual analysts. I have no knowledge about which services or portfolios hold these positions and this article was put out independent of those services and portfolios.

    Please note that Stiller's margin call accounted for most of the selling in May, but there have been very large sells in February as well and all through 2011. The most recent purchases are very small in comparison, and likely not meaningful.

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