Google Fires a Missile at Apple From Home

Google's (Nasdaq: GOOG  ) landing page is a testament to minimalist design. Save for the often clever interactive logo doodles, Google.com is little more than a search box and a pair of buttons.

Well, yesterday the website also became the platform to promote its Nexus 7 tablet.

"The playground is open," reads the animated ad with the Android device bumping up against the text. "The new $199 tablet from Google."

Clicking on the attention-grabbing ad -- made all the more noticeable because Google rarely uses its home page to pitch things -- takes visitors to a page that delves into the gadget's impressive features. There's also the limited-time bonus of $25 in Google Play credit and a copy of Transformers: Dark of the Moon.

Pretty sneaky, Big G.

We're now just a week away from Amazon.com's (Nasdaq: AMZN  ) big media event. It's very likely that the leading online retailer will introduce a new line of Kindle Fire tablets. A day earlier there's a Microsoft (Nasdaq: MSFT  ) presser. That one's likely to be a smartphone-oriented event, but you never know when Mr. Softy is going to open up with prices and release dates for its upcoming Surface gadgets.

A week after that it's Apple's (Nasdaq: AAPL  ) time to shine.

The Sept. 12 event should be anchored by the iPhone 5, but it would also be an opportune time to introduce the rumored iPad mini device that will give the world's most valuable company an easier way to battle the entry-level tablets by Amazon, Google, and Research In Motion (Nasdaq: RIMM  ) that have drawn a line in the sand at $199.

This all makes it easy to forgive Google from breaking from the ad-free nature or its homepage, or recalling that this strategy didn't work out so well when the search star was pitching Nexus One smartphones on its home page.

See, as great as the Nexus 7 is -- and the value proposition is awesome -- it's going to get lost in the tide of hype washing ashore in September. Google knows that now is the best time to strike, while its trendy tablet is the flavor of the moment.

Google rarely leans on its home page for marketing support, so the company may as well make it count when it does.This shows how seriously Google takes the threat in Cupertino. But that same threat for Google can be an opportunity for investors. We highlight every aspect of the Apple investment thesis in our new premium report on Apple. The report includes a full year of updates, so time's ticking. Check it out now.

The Motley Fool owns shares of Apple and Amazon.com. Motley Fool newsletter services have recommended buying shares of Microsoft, Amazon.com, Apple, and Google, creating a bull call spread position in Apple, and creating a synthetic covered call position in Microsoft. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz calls them as he sees them. He owns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Motley Fool has a disclosure policy.


Read/Post Comments (1) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 30, 2012, at 9:10 AM, deemery wrote:

    Google should thank Microsoft for this. If Bing, in particular, weren't positioned as a viable alternative to Google search, I'd suspect Google would be subject to anti-trust action, for using a potential "search monopoly" to provide unfair marketing advantage for other products.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2001265, ~/Articles/ArticleHandler.aspx, 11/24/2014 3:23:07 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement