The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics around the investing world.
There have been a number of articles out there saying retailers have to be tech-savvy to compete. McDonald's has always been using technology to improve its order processing. Wal-Mart wants to take it to a new level, testing a mobile checkout app that could save the company $12 million for every second it can shave off the checkout process. Starbucks and Home Depot (NYSE: HD ) are testing new payment systems themselves. John and David are always looking for companies that can help drive a trend. Bazaarvoice (Nasdaq: BV ) is one such company -- it's helping retailers collect "the voices of their customers" to make better business decisions. It's providing another way for companies to become more tech-savvy in our data-driven world.
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