2 Companies Being Crushed by Apple

The iPhone 5 launch on Wednesday, Sept. 12, is sure to be the most important event for tech investors this year. The Motley Fool will be hosting a live chat where our top tech analysts will answer your questions and break down what the announcement means for Apple and tech investors everywhere. Be sure to swing by Fool.com at 12:45 p.m. ET next Wednesday for all your coverage of Apple's next big announcement.

The draw of being an Apple supplier is a double-edged sword. Companies get to ride Apple to spectacular gains, but if they don't make the cut in a future version of the iPhone or iPad, it's a disastrous blow. Last night, Apple supplier Audience announced after providing its audio intellectual property into the iPhone 4S that it's "unlikely" to make the cut into the iPhone 5. The announcement of losing Apple's business was enough to send the company down 64% 

Then there's the effect Apple has over technology in genreal. The sheer news that Apple is looking at creating a music-recommendation service that's similar to Pandora sent that company into a 17% tailspin today. Many investors are wondering which company is next on Apple's radar.

As Senior Technology Analyst Eric Bleeker discusses in the following video, Apple's expanding presence in streaming music has led many investors to wonder whether the company could either compete with, or even buy, Netflix to get a toehold in the streaming-video space as well. However, Eric warns that with Apple having difficult negotaitions with cable companies in its effort to establish a full-featured Apple TV, it's unlikely to rock the boat with a big buy in the home-entertainment space. To see Eric's full thoughts, watch the following video

Apple is the most influential company in technology and has delivered market-smashing returns for those lucky enough to have invested in the company. However, with the impending release of the iPhone 5 and Apple TV on the horizon, the stakes have never been higher for Apple. If you;re looking for a recommendation on how to play Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell Apple. To get started, just click here now.

Eric Bleeker has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Netflix. Motley Fool newsletter services recommend Apple and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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