The iPhone 5 launch on Wednesday, Sept. 12, is sure to be the most important event for tech investors this year. The Motley Fool will be hosting a live chat where our top tech analysts will answer your questions and break down what the announcement means for Apple and tech investors everywhere. Be sure to swing by Fool.com at 12:45 p.m. ET tomorrow for all your coverage of Apple's next big announcement.
Six months ago, Apple (Nasdaq: AAPL ) took the opportunity to tout some figures about the economy it's created surrounding its products. The iPhone maker claims it's had a hand in creating or supporting 514,000 jobs domestically, from those related to its iOS app ecosystem to the delivery person who drops off your iDevice to your home.
Well, beyond just the Apple iEconomy, JPMorganChase's chief U.S. economist, Michael Feroli, thinks the iPhone 5 will do much more, according to a recent Wall Street Journal report.
Feroli estimates that iPhone 5 sales in the fourth quarter could add as much as 0.25% to 0.5% to the entire nation's annualized GDP figure, saying the device could even provide a cushion for the overall economy to help mitigate other macroeconomic risks as the year winds down.
Let's follow through some of his calculations. Factoring in some estimates from his firm's equity analysts, he figures Apple may sell around 8 million iPhone 5 units in the fourth quarter for an average selling price of $600. Approximately $200 of that sales price comes from imported components, while the remaining $400 should factor into the government's GDP calculations.
That would add $3.2 billion to fourth-quarter GDP, or $12.8 billion annualized, which translates into a boost of 0.33% in the annualized GDP growth rate. JPMorgan's fourth-quarter GDP growth estimate is 2%, so even a cushion of 0.33% would help counter some downside risks.
This sounds insane, but for additional context, Feroli points out that last year, when the iPhone 4S launched, at least half of the 0.8% boost in core retail sales was generated through online sales and computer and software sales. The launch month saw the largest monthly increases in both of those segments, so presumably the iPhone 4S had a hand in that increase.
Apple's newest product: iGDP.
How low can you go?
Let's take this a little further, though. First of all, the iPhone fetches a higher average selling price, or ASP, than $600. Its lifetime ASP sits at $639, but was as high as $659 during the last launch quarter. However, that's the entire product family, and that ASP figure is brought down by sales of older-generation models domestically as well as into emerging markets.
In fact, overall iPhone ASP hasn't been $600 or less since Q2 2009, so his estimate is definitely too low. See for yourself how low a $600 ASP looks relative to the past three and a half years.
Source: SEC filings.
If we were to look at just the iPhone 5, which it seems Feroli is doing, that model's ASP would probably be closer to $700, if not topping it, assuming Apple maintains the existing retail price points of $650, $750, and $850.
Also, the 8 million-unit estimate for the fourth quarter seems low. Piper Jaffray's Gene Munster thinks Apple could sell as many as 10 million units in nine days before the calendar third quarter closes, yet JPMorgan is calling for just 8 million units in an entire quarter? Fortunately, The Motley Fool has a Foolproof proprietary model that I have access to, and I think fourth-quarter iPhone 5 units sales could easily reach 20 million.
Source: The Motley Fool S-1 Registration Statement.
Some analysts peg overall iPhone unit sales north of 50 million in the fourth quarter, including all models. Apple never specifically reports its product mix, but selling 20 million iPhone 5 units wouldn't even be half of that figure.
Rivals are hoping to derail these sales by launching their own flagship models ahead of the iPhone 5 announcement -- Nokia (NYSE: NOK ) with its Lumia 920 and Google's (Nasdaq: GOOG ) Motorola subsidiary with its Droid RAZR HD, among others -- but I think they're going to have trouble luring consumers in who have been eagerly awaiting the iPhone 5. Heck, even JPMorgan's own analyst, Mark Moskowitz, adds, "We believe that the iPhone 5 will be revolutionary in form factor and software capabilities, contributing to a major upgrade cycle over the next 12-18 months." Revolutionary. His words, not mine.
Have no fear
Using 20 million units at $700 a pop and going with Foreli's approximation that about two-thirds contributes to GDP, we'd be at $9.3 billion in GDP boost, or $37.3 billion annualized.
Forget about the fiscal cliff, soaring oil prices, and one of the worst droughts recorded in U.S. history -- the iPhone 5 to the rescue!
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