With its recent run-up, Apple keeps making a mockery of stock market records. However, the company recently outdid its past wins, shattering its pre-sale record for iPhone and setting the stage for it to become its best-selling product of all-time. This comes as Apple's competition is aiming squarely at the Cupertino powerhouse. Google already owns nearly two-thirds of the global smartphone market share with its Android OS. Microsoft fully intends to make its presence felt in the burgeoning smartphone market. It's recently launched next-gen devices with hardware partners Nokia and HTC. Lastly, fallen star Reseach In Motion is also aiming for a comeback, launching its most updated device early next year. Apple has never been stronger, but the competition has never been fiercer.

Apple has long grown into the most influential company in technology and has delivered market-smashing returns. However, maintaing that torrid pace will only get more difficult. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy and sell Apple. To get started, just click here now.