1 Hybrid Leader Drops Plans for Electric Vehicles

Toyota (NYSE: TM  )  is doubling down on hybrids, with 21 new or full-model changes to be rolled out by the end of 2015. However, the downside to hybrids is that margins are lower than for conventional vehicles, and now Toyota has announced that it has dropped plans for widespread sales of its hyped electric mini-car, citing a "misread market."


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  • Report this Comment On September 30, 2012, at 8:54 PM, neamakri wrote:

    "the downside to hybrids is that margins are lower than for conventional vehicles" Margin is a percent. As one man said "there are lies, damn lies, and statistics."

    Hybrids sell for more money. So does Toyota actually make more profit on the sale of each hybrid vehicle compared to the same non-hybrid? If a customer wants a hybrid and is willing to pay more, then who's complaining?

    That sounds like whining from a recent MBA graduate who has no feel for real world salesmanship. He/she sees the bottom line on the spreadsheet and thinks "gee we're not making as much MARGIN on hybrids". Spreadsheets are nifty but they don't sell cars.

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