YouTube Takes Original-Programming Venture Abroad

LONDON (AP) — YouTube is extending its original programming initiative into Europe, with at least 60 new video channels from media companies including Britain's BBC, London-based FreemantleMedia, and the Netherlands' Endemol.

The Google  (Nasdaq: GOOG  ) -owned video site said Monday the new channels, with content from Britain, Germany, France, and the United States, will be in addition to the 100 channels launched in the U.S. last year. Like the pre-existing American offerings, the European channels will have a mix of celebrity-oriented, niche, and established programs.

"Some of the channels are personality-driven, others are from partners who are totally passionate about a subject," Ben McOwen Wilson, who manages YouTube's northern European partnerships, said in a telephone interview ahead of the announcement.

He said the goal was to let content producers come up with something they couldn't deliver on TV.

The expansion into Europe marks another step in YouTube's move into the territory normally occupied by traditional media companies.

McOwen Wilson said the new channels would include programming from BBC Worldwide, the British public broadcaster's commercial arm; Endemol, the Dutch company behind the "Big Brother" reality television franchise; and FreemantleMedia, an arm of German media giant Bertelsmann responsible for "American Idol."

Factual programming includes "Euronews Knowledge," from rolling news channel Euronews and "Truthloader," by ITN Productions.

The channels will also count content from more niche players: the British offerings include co-productions such as "Guinness World Records: OMG" and "The Jamie Oliver Food Channel." Other British channels range from programs on drum and bass (Mixmag TV) to child care (Netmums) and makeup tips, fashion, royalty, and more.

McOwen Wilson declined to say how much YouTube was investing in the European expansion. The Associated Press has previously reported that the company paid out $100 million (€77 million) to producers when it launched its U.S. channels in 2011, with advances reaching up to $5 million per channel.

Google hopes that advertising revenue will cover the money in advance it paid the media companies to set up the channels. Any surplus money generated on top of the advance will be split between Google and the producers.

The Motley Fool owns shares of Google. Motley Fool newsletter services recommend Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2048292, ~/Articles/ArticleHandler.aspx, 11/28/2014 1:08:10 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement