Investing in the Next Currency

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Thousands of years ago, precious metals (like gold) were exchanged for goods and services. Then, roughly a millennium ago, we developed paper currency. Around 50 years ago, credit cards appeared. As technology advances, so does the pace of change in forms of payment. Today, many companies and competing technologies are battling to be the next doubloon, dollar, or card, and those businesses might warrant a potential investment. Just what companies and technologies are shaping how we spend money?

Searching for payment systems
Google's (Nasdaq: GOOG  ) Wallet platform allows users to store any major credit card from Visa (NYSE: V  ) , MasterCard (NYSE: MA  ) , American Express (NYSE: AXP  ) , or Discover. It's available on the web, so you can use cards from your phone or computer. And, for Android phones with near-field communications, you can use it to pay for things in-store by tapping your phone like you would with MasterCard's PayPass. In fact, Google's similar SingleTap system also works with PayPass terminals, however, like PayPass, only a handful of merchants have adopted the technology.

A square deal
A start-up called Square has had plenty of success proliferating among smaller merchants, claiming over 2 million users and on pace to process $5 billion in payments annually. Square, created by Twitter founder Jack Dorsey, allows anyone to accept credit cards through a small dongle attached to a smartphone. The company also allows users to pay without a card, by simply telling the merchant your name in order to pay. 

Square also found a partner in Starbucks  (Nasdaq: SBUX  ) , which recently invested $25 million into Square. At first Starbucks seems like an unlikely entrant into mobile payments. However, with the goal being to get customers coffee as seamlessly as possible, Starbucks already lets users pay through its smartphone app. And now, those payments will be processed through Square, which will no doubt raise Square's volume of transactions, and might help it scale favorably in relation to its costs. Starbucks CEO Howard Schultz now sits on Square's board.

A pal in payments
The longtime leader in online auction payments, eBay's (Nasdaq: EBAY  ) PayPal also looks to own the future of everyday payments. It first dabbled in mobile payments in the pre-iPhone era of 2006 with a system to send money through texts and phone numbers. Now, the company has its own Square-like credit card reader for smartphones. And compared to Square's $5 billion in annual transactions, PayPal had $118 billion in transactions in 2011.

PayPal does have a dominant position, as a first-mover and with its built-in network advantage. This has helped it expand its in-store network with huge chains like Home Depot. For users, they can swipe the card PayPal mails, or just enter their phone number and pin to pay for their items.

PayPal also wins in consumer trust with mobile payments, as surveys have shown that eight in 10 would use PayPal's mobile wallet versus six in 10 using Google's, and it also boasts the highest brand preference for mobile payments (even when matched against Visa and MasterCard).

Where's cash headed?
There are plenty of other start-ups and new ideas looking to disrupt current payment systems, like the digital currency Bitcoin. However, consumer trust and establishing merchant networks will be the keys to providing the next commerce platform.

If the surveys are truly representative of consumer preference, PayPal is winning in trust, and making a large push to be more widely available for all potential transactions. Google, however, is also a respected company, and combining its SingleTap network with MasterCard's PayPass grows its reach. Currently limiting Google, though, is the lack of smartphones that support near-field communications and its wallet software.

Square, while definitely a potential contender, currently processes pennies compared to PayPal's dollars. But given Square CEO Dorsey and his track record with Twitter, and now Starbucks CEO Howard Schultz and his position on Square's board, the company has powerful leadership.

Mobile payments are just one aspect of life that technology will change for us in the coming future. Fortunately, The Motley Fool has just released a free report on mobile named "The Next Trillion-Dollar Revolution" that covers the basics of what to expect. Inside the report, we not only describe why this seismic shift will dwarf any other technology revolution seen before it, but we also name the company at the forefront of the trend. You can access this new report today by clicking here -- it's free.

Fool contributor Dan Newman would love if people on Craigslist took Square. He owns shares of Starbucks and eBay.

The Motley Fool owns shares of Google, MasterCard, and Starbucks and has the following options: short OCT 2012 $55.00 puts on American Express, short OCT 2012 $60.00 calls on American Express, long OCT 2012 $65.00 calls on American Express, and short JAN 2013 $47.00 puts on Starbucks. Motley Fool newsletter services recommend American Express, eBay, Google, Starbucks, and Visa. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (2) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 16, 2012, at 10:21 PM, NickD wrote:

    How long has money been in the form of paper?Were going to bet that in our life times some new form of money is gonna take over? Good luck on those odds.

  • Report this Comment On October 16, 2012, at 10:51 PM, ravens9111 wrote:

    bitcoins? lol

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2059485, ~/Articles/ArticleHandler.aspx, 10/28/2016 10:44:34 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,209.33 39.65 0.22%
S&P 500 2,138.04 5.00 0.23%
NASD 5,218.12 2.15 0.04%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/28/2016 10:29 AM
EBAY $29.00 Up +0.19 +0.66%
eBay CAPS Rating: ****
GOOGL $835.46 Up +18.11 +2.22%
Alphabet (A shares… CAPS Rating: *****
MA $105.63 Up +2.03 +1.95%
MasterCard CAPS Rating: *****
SBUX $53.74 Up +0.15 +0.27%
Starbucks CAPS Rating: ****
V $82.81 Up +0.89 +1.09%
Visa CAPS Rating: *****