Athletic apparel company Under Armour (NYSE:UA) reports earnings results on Thursday, and I couldn't be more excited. This is a company that I have been following for some time, and one that I added to my portfolio a month ago. Among other things I like about the company is the way that founder, president, and CEO Kevin Plank is compensated based on his company's performance.

The previous two quarters this year have both seen year-over-year revenue growth in excess of 20%, and more of the same is expected from the third quarter as well. Analysts are expecting revenue of $575.77 million for the quarter, and earnings of $0.52 per share.

What to look for
Under Armour started out primarily as an athletic apparel company, but recent years have seen the company attempt to take on Nike (NYSE:NKE) in footwear. Results have been impressive thus far, with footwear revenue at the end of the previous quarter up 33% from the previous year. However, this still only represents a little over 17% of Under Armour's total revenue so far this year, giving the footwear segment room to grow for years to come. With that in mind, I'll be looking for further growth in its shoe business this quarter.

With apparel still the bread and butter of Under Armour's business, I will also be looking for continuing growth, especially in the UA Studio segment, its line of yoga apparel seeking to give lululemon athletica (NASDAQ:LULU) a run for its money. The company is also the official outfitter of the Tottenham Hotspur, giving it an entry into the lucrative market that is English Premier League soccer. While I do not expect any similar announcements this quarter, I will be watching to see if the company is able to expand in this market over the next few years, generating further brand recognition worldwide.

Only time will tell
I am not terribly swayed by earnings reports one way or another, but I will be checking in to make sure there are not any major surprises from one of my favorite companies. As a shareholder, I am obviously hoping for good news and the requisite increase in share price, but I will also continue to hold on to the company for a very long time. It truly is a dynamic company and should remain one for the near term.

Robert Eberhard owns shares of Under Armour. Follow him on Twitter to follow all sorts of earnings news over the next few weeks. The Motley Fool owns shares of Nike and Under Armour. Motley Fool newsletter services recommend lululemon athletica, Nike, and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.