Microsoft's most important product launch in years is slated for this Friday, when Windows 8 and Surface RT are unleashed upon the world. The entire PC value chain is counting on the new operating system to reinvigorate PC unit sales, including iconic heavyweights like Intel, Hewlett-Packard, and Dell. The software giant has put a lot of marketing weight behind it, but it needs to focus heavily on educating consumers since it's pursuing a dramatic paradigm shift in the innovative new user interface. On top of that, Microsoft needs to be sure to elaborate on the differences between Windows 8 and Windows RT. If Microsoft doesn't communicate well with consumers, it risks fumbling this major platform launch.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.
