Joined by Chris Hill, Joe Magyer, and James Early, Fool.com advisor Joe Magyer looks at Beam and some of the things the company is doing right -- as well as what it may be doing wrong.

Joe loves the brand and is excited that management is reinvesting in the business, but he's worried that Beam may be trying to push too far into premium pricing and could eventually hurt the brand as a result.

Chris Hill, Joe Magyer, and Ron Gross have no positions in the stocks mentioned above. James Early owns shares of Diageo. The Motley Fool owns shares of Beam. Motley Fool newsletter services recommend Beam and Diageo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.