5-Star Stocks With Booming Brand Power: Church & Dwight

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products specialist Church & Dwight (NYSE: CHD  ) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at Church & Dwight and see what CAPS investors are saying about the stock right now.

Church & Dwight facts

Headquarters (founded)

Princeton, N.J. (1846)

Market Cap

$7.1 billion

Industry

Household products

Trailing-12-Month Revenue

$2.8 billion

Management

Chairman/CEO James Craigie
CFO Matthew Farrell

Return on Equity (average, past 3 years)

15.8%

Cash/Debt

$241.2 million / $903.8 million

Dividend Yield

1.9%

Competitors

Clorox (NYSE: CLX  )
Procter & Gamble (NYSE: PG  )

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 96% of the 420 members who have rated Church & Dwight believe the stock will outperform the S&P 500 going forward.

Earlier this week, one of those Fools, adamlevy, highlighted several of Church & Dwight's positives:

Strong brands in Arm & Hammer, Trojan, OxiClean, Nair, Xtra.

Good international growth, showing the company can compete with P&G abroad.

Aggressive marketing expenditures pay off as the company has seen improvement in the market share of five of its eight "power brands" in the first three quarters of the year.

Acquisition of Avid has good potential to improve earnings going forward in one of the fastest growing segments in the industry.

Focus on margins will drive earnings.

If you want market-thumping returns, you need to put together the best portfolio you can. Of course, despite a perfect five-star rating, Church & Dwight may not be your top choice.

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