Can This Retailer Stand the Test of Time? (JCP)

Can This Retailer Stand the Test of Time?

Some things may be on the horizon for J.C. Penney. (NYSE: JCP ) . CEO Ron Johnson is trying to execute his vision of turning this company from a discount retailer focused on coupons to a higher-end retailer, to increase the sales per square foot. The good news is that sales per square foot have doubled in renovated stores.

The bad news is only 10 percent of stores are converted, and the proverbial faucet is beginning to trickle. This may be a problem for investors. It could take 1 billion and three years to complete, and profitability could derail the plan. To find out the fool scoop on J.C. Penney, view the following video with Fool.com analyst Blake Bos.

The story of J.C. Penney is long and full of colorful history. Incorporated in 1913, the company has suffered alongside the nation through many recessions over the last hundred years. Now, the company faces unprecedented challenges and struggles to regain profitability. Investors have to wonder if this company's century-long story is about to come to an end. In order to help you answer that question, we've compiled a premium research report with everything you should know about J.C. Penney. Simply click here to get started.

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